Are you ready to be a part of a globally trusted brand where cutting-edge technology meets exceptional talent? BenQ is an award-winning display solutions provider for lifestyle and business, including gaming monitors, projectors, and interactive displays like BenQ Board for education. Our core values focus on “Bringing Enjoyment ‘N’ Quality to Life.”

 

In support of the successful growth of the BenQ Business Projector line of business, we are looking for an EB2B Marketing Specialist who will be responsible for understanding customer needs to develop and implement strategies to build awareness and position for the BenQ Business projectors in the North American market. This role will align with and report directly to the Line of Business Manager regarding the business vision, direction, and strategies of the Business Projectors and InstaShow Wireless Presentation Systems.

 

Duties & Responsibilities:

• Learn the relevant product details of BenQ projectors and be able to translate them into sustainable customer benefits that create a competitive advantage for BenQ projectors
• Collaborate with product management and sales to create and execute marketing plans and outbound communications, including messaging, product launches, and campaign strategies
• Turn customer needs into dynamic content that differentiates our products in the market and turns value propositions into effective communications
• Content includes product descriptions, datasheets, case studies, videos, graphics, landing pages, email templates, infographics, white papers, blog articles, etc.
• Work with marketing and sales in the execution and continual improvement of marketing automation campaigns and programs in HubSpot and Salesforce for lead nurturing and lead generation
• Conduct keyword research and analyze website traffic to identify opportunities for optimization
• Develop practical social listening tools using social media, BenQ site analytics, metrics, and campaign reporting to leverage new marketing opportunities
• Own the launch and support of multiple technical products including product positioning and development of marketing briefs
• Analyze website performance metrics using Google Analytics or similar tools, and make recommendations for website improvements
• Assist in developing channel marketing content and online presence as needed to communicate our value to our reseller partners

Required Experience, Knowledge, Skills, and Abilities:

• 3-5 years of experience in a relevant B2B digital or product marketing discipline, including lead generation, management, and marketing automation
• Demonstrated success in launching new products to market and partnering with a sales organization
• Content Management System experience – Adobe Experience Manager a plus
• Competent in SEO/SEM with strong analytical skills
• HubSpot experience in creating emails, landing pages, and drip campaign process flow
• Salesforce or other CRM customer management experience
• Excellent business software skills (MS Excel, PowerPoint, Salesforce)
• B2B technology marketing experience a plus
• Written communication and story telling skills, with the ability to present ideas to various levels of an organization to explain and gain support for initiatives- article writing a plus
• Must be flexible, innovative, highly motivated with a hunter mentality, results-driven, detail-oriented, and can work with minimal supervision to achieve stated goals

Education:

• Bachelor’s degree required: Business, Marketing and Communications, or related field preferred

Compensation:

• Based on experience, we offer a very competitive base salary plus a bonus

Position Type:

• Full-Time
• Office Based
• to 15% travel