Brand Communication Strategist

Job Category: Brand Marketing
Job Type: Full Time
Job Location: Minneapolis - MN

Capsule

 

Capsule is seeking a skilled writer and brand problem solver who is equal parts creative and analytical, self-driven and collaborative. Someone who has a passion for brands, a way with words and a knack for details to help mold the clay of meaningful insights and ideas into killer brand strategies, communications and experiences.

 

You know, basically someone who maps stars and supernovas (and names them too), to help brands safely get from point A to point B.

 

POSITION OVERVIEW

 

A Brand Communication Strategist at Capsule will join our strategy team, but touch nearly every side of the business to help clients build, unify, reposition and amplify their brand focus and voice.

 

Key responsibilities include:

  • Developing brand and experience positioning strategies
  • Crafting brand naming and messaging strategies
  • Supporting research analysis and writing
  • Developing technical and creative content and communications for diverse mediums
  • Supporting marketing and sales when necessary by contributing to content, editing and maintaining our voice
  • Help oversee any outside research, strategy or writing partner relationships and work

ABOUT YOU

 

Essential traits include:

  • Active learner: with the aptitude to ask questions and grasp complex and diverse subject matters
  • Creative synthesizer: with the ability to translate and distill concepts and learnings into salient words
  • Natural storyteller: with a knack for crafting a narrative, using metaphors, and establishing tone to convey a clear point of view
  • Critical thinker:with the ability to embrace the ambiguous, think in systems, and solve complex problems
  • People person: with the confidence to work well with others, co-lead client sessions and workshops, present strategies and connect with people
  • Extremely detail-oriented: with a natural ability to juggle overlapping work streams, manage multiple priorities and project types under deadlines

Essential qualifications include:

  • 2-5 years of working experience, preferably in a creative agency or brand, communications, marketing, or design-related team
  • Bachelor’s degree in communications, social sciences, advertising, or other relevant area of study/life experience
  • Strong communication, storytelling and presentation skills
  • Strong brand understanding, with familiarity of brand strategy
  • Strong writing experience, with familiarity of brand messaging and communications

Bonus Points:

  • Experience in client-facing and leadership roles
  • Experience working in diverse B2B and/or B2C industries
  • Experience with writing for technical clients (e.g. healthcare, manufacturing, professional services)
  • Experience with qualitative and/or quantitative research

APPLICATION DETAILS

 

Along with your resume, please provide an overview of yourself and answer the following questions:

  • Tell us a little about yourself and what interests you about this specific role at Capsule.
  • Please share any relevant writing samples or portfolio work.
  • This is a hybrid role with suggested days in our office in Minneapolis, MN, 2 days a week. It’s also important for this specific role to be occasionally able to travel for in-person client engagements. Please confirm your ability to meet these in-office expectations.

Send all responses and any questions to Rachel Dille at [email protected]