Visual Comfort & Co. is the premier resource for decorative and architectural lighting, ceiling fans, system controls and automated shading solutions from the most influential designers in the world. We are proud to offer a market-leading range of premium products across categories, styles and price points, remaining committed to beautiful design and, above all, a world-class customer experience.
The Brand Copy and Content Manager is responsible for collaborating with cross-functional marketing partners to develop clear, compelling, and consistent brand copy across all marketing channels. Duties include producing a significant portion of the company’s marketing copy, ensuring consistency across campaigns, product storytelling, and brand communications, and supporting product launches, campaigns, and ongoing business needs with high‑quality written content and project management. The role requires exceptional writing ability, strong organizational skills, and the ability to translate product and design details into clear, engaging brand stories within a fast‑paced environment.
Visual Comfort Offers:
- Work-Life Balance: Monday – Friday, 8:00am – 5:00pm
- Training & Development: A comprehensive and structured training program, complemented by ongoing education and opportunities for career advancement.
- Paid Time Off: Generous vacation accrual and paid time off policies.
- Holidays: 7 paid holidays per year, in addition to 2 floating holidays.
- Compensation: Competitive compensation plan
- Health Benefits: Visual Comfort pays the majority of employees medical, vision, and dental coverage, available starting the first of the month following your start date.
- Insurance: Company-provided life insurance and short-term disability coverage.
- Retirement: 401(k) plan with company matching up to 4%, available beginning the first of the month following your hire date.
How success is defined:
- Develop and write brand copy across key marketing channels, including email, website, landing pages, campaign messaging, social media, and product storytelling.
- Ensure all written content reflects a polished, consistent brand voice across campaigns, designer collections, and product categories.
- Produce a substantial portion of the company’s marketing copy and manage multiple assignments in a fast‑paced environment.
- Edit and refine copy from internal teams and freelancers to ensure clarity, accuracy, and alignment with brand standards.
- Translate product features and design details into compelling product stories that support launches and core brand initiatives.
- Support marketing and product teams by delivering timely, high‑quality copy for product launches, seasonal campaigns, and ongoing marketing needs.
- Maintain and evolve brand voice guidelines, ensuring consistent tone and messaging across all marketing channels.
- Serve as the primary internal resource for brand copy, offering guidance, recommendations, and support across the organization.
- Coordinate and manage freelance writers, including assigning projects, providing direction, and editing deliverables for consistency.
- Support and improve copy workflows and processes, including prioritizing requests, tracking deliverables, and coordinating with marketing and creative teams.
- Works effectively with others in a team environment to accomplish organizational goals and to identify and resolve problems.
- Exhibits and adheres to the established Visual Comfort Company Values.
- Must demonstrate commitment, dependability, punctuality, and adherence to agreed-upon schedule while being present in the workplace to effectively collaborate and communicate amongst co-workers and teams.
What you will bring:
- Bachelor’s degree in Marketing, Communications, English, Journalism, or a related field (Master’s degree preferred but not required).
- 5+ years of professional copywriting or brand content experience, ideally within a marketing or creative environment.
- Experience with Adobe Workfront preferred; MS Office Suite required
- Strong portfolio showcasing brand storytelling, product narratives, and multi-channel copywriting.
- Exceptional writing and editing skills, with the ability to adapt tone and style for various formats and audiences.
- Demonstrated ability to translate product features and design details into compelling stories.
- Strong organizational and project management skills, with the ability to manage multiple priorities and deadlines in a fast-paced setting.
- Experienced collaborating cross-functionally with marketing, creative, and product teams.
- Experience managing freelance writers, including providing direction and ensuring brand consistency.
- Familiarity with SEO best practices and how to integrate them into engaging, brand-aligned content.
- Exceptional organizational and time management skills, with a strong attention to detail
- Ability to prioritize and handle multiple tasks and changing priorities
- Ability to achieve results both independently and through others by fostering a spirit of teamwork and cooperation
- Demonstrate exceptional communication across all contact channels, including email, chat and phone
- Available to work a flexible schedule including weekends, early mornings, late evenings
- Equivalent combinations of education and experience will be considered for this role
Compensation Range: $115,000 – $122,000 based on location