Uber

The US&C media team at Uber acts as trusted partners and in-house subject matter experts to the broader organization. We guide Marketing in how Uber’s media investment is spent by leveraging our expertise in planning, knowledge of the media landscape and thought-leadership in media innovation to provide insights and strategic recommendations to ensure maximum impact from our advertising dollars. This role will require ongoing stakeholder engagement, and will require influencing and collaborating with cross-functional teams across the organization.

What You’ll Do

• Develop digital investment allocation recommendations tied to specific audiences and objectives that offer strong rationale tied to achieving our brand and business objectives
• Critically analyze ongoing campaign data and insights to continually improve our strategic recommendations for budget allocation, campaign activation, and optimizations
• Recommend digital operations strategies aligned to campaign set up and activation, media and martech solutions, including the use of 1, 2, 3P data
• Recommend new platforms, tactics, and formats to deliver on objectives, drive efficiency, and improve measurability
• Partner closely with internal stakeholders and cross-functional partners, such as Marketing and Data Science, to identify testing opportunities, and uncover critical insights and learnings for future campaigns

Basic Qualifications

• 8+ years of experience primarily in digital planning investment, and activation, ideally in both agency and in house settings
• Understanding of media and measurement trends, tools and approaches for full funnel campaigns, including but not limited to dynamic creative optimization, ad serving, and in-platform media testing
• Experience navigating cross-functional teams, stakeholders and leadership, representing a clear POV, and advocating for media objectives
• Excellent communication skills, both written and verbal, particularly in clearly synthesizing complex concepts
• In-platform experience across social and programmatic channels, including campaign set up and activation, and in-flight optimizations

Preferred Qualifications

• 10+ years of experience in media strategy, planning and activation
• Analytical mindset with the ability to interpret data and provide actionable insights
• Attention to detail and a proactive approach to problem-solving
• Team player with a positive attitude and a willingness to learn and adapt
• Strong time management and prioritization skills and the ability to work under pressure in a fast-paced environment
• Curious and critical thinker, with a genuine interest in media and marketing
• Tech industry experience

For New York, NY-based roles: The base salary range for this role is USD$157,000 per year – USD$174,000 per year. You will be eligible to participate in Uber’s bonus program, and may be offered an equity award & other types of comp. You will also be eligible for various benefits. More details can be found at the following link https://www.uber.com/careers/benefits., For New York, NY-based roles: The base salary range for this role is USD$157,000 per year – USD$174,000 per year. You will be eligible to participate in Uber’s bonus program, and may be offered an equity award & other types of comp. You will also be eligible for various benefits. More details can be found at the following link https://www.uber.com/careers/benefits.