Brand Engagement Marketing Manager

Job Category: Brand Marketing
Job Type: Full Time
Job Location: US - Remote

EducationDynamics

EDDY’s Brand Engagement Marketing Manager is part of the Brand Marketing and Corporate Communications team. This dynamic and fast-paced position plays a central role in crafting, maintaining, and refining efficient post-inquiry nurturing and remarketing campaigns in a B2B capacity. You’ll leverage best-in-class marketing automation technology, combined with your experience and our strategic approach to build and manage automated marketing and nurturing services to deliver thought leadership and move prospective clients through the consideration process with compelling, personalized messaging to. We a team that is passionate about telling our brand story and living the company mission of expanding opportunity through education.

Here Are The Abilities We Seek Out

  • Develop lead nurturing strategies using best-in-class marketing automation technology and strategies
  • Configure and set up complex automated workflows within the marketing automation software to ensure powerful results
  • Coordinate and manage the creative development for nurturing campaigns. (ex: emails, social ads, etc.)
  • Develop messaging that promotes our various product lines to targeted audiences
  • Create audience segmented lists and schedule one-off email deployments
  • Develop case studies, ebooks and other downloadable marketing content focused on moving prospects to consideration and action
  • Support the integration of marketing tech stack, including marketing automation and CRM software
  • Join forces with other members of the team to develop a full-funnel strategic marketing plan, put it into action, and report effectiveness
  • Execute content, messaging, and design tests for optimal performance
  • Support Business Development activities with message development, RFP responses and pitch presentation optimization

EducationDynamics is a marketing and enrollment management company that is transforming the way students connect with the right school for them. Join our big-hearted team of higher education experts—we specialize in market research, advertising, multichannel marketing, lead generation, and enrollment management for over 500 US colleges with a focus on adult online education.

EDDY is always looking for exceptionally savvy, driven individuals who are passionate about helping our partner institutions understand, engage, enroll, and retain students. Our collective passion and shared mission led to EDDY being recognized as a 2024 Great Place to Work®. Our headquarters are based in Lenexa, Kansas, but our team is expanding every day with over 275 members across the country.

Educational Requirements And Background

  • Bachelor’s degree in Marketing, Advertising or related field of study
  • Demonstrated experience developing and managing a mid-funnel engagement strategy in a B2B setting, including the development of audience segmentation and product or service marketing.

Required Skills

  • Proficient in setting up and leveraging email marketing automation platforms (Adobe Experience Cloud, Marketo, Hubspot, Activecampaign, Salesforce Marketing Cloud, or similar)
  • Exceptional written communication skills
  • Strong project management skills
  • Ability to plan, execute and analyze A/B testing
  • Understanding of lead qualification and lead scoring strategies and tactics
  • Knowledge of HTML/CSS
  • Knowledge of email regulations, best practices, and compliance
  • Proficient in Microsoft Office Suite (Outlook, Word, Power Point) with advanced skills in Excel.
  • Experience in Higher Education a plus
 
Apply Now