Inspire
he Manager, Off-premise Brand Experience will play a large role in supporting the share growth of the Buffalo Wild Wings GO brand (in-bar and standalone). This role will identify opportunities to maximize brand performance, and lead the execution or influence the execution of those opportunities.
Responsibilities:
- Lead components of developing Off-Prem/GO brand strategy, for example, consumer target, competitive set, brand positioning, menu, pricing, and promotional strategy
- Manage the planning and development of Off-Prem/GO brand calendar
- Lead cross-functional teams to execute Off-Prem/GO calendar and brand initiatives
- Concept, validate, and launch sales driving tactics
- Influence strategy and tactics to drive near and long-term Off-Prem/GO Sales, by partnering with teams such as Revenue Management, Operations, Digital Retail, 3PD, Digital Experience Performance, Category Management, and Integrated Marketing
- Ensure visibility and usability of Off-Prem/GO brand reporting (Ex: Sales, VoC, etc.) and facilitate conversations with cross-functional teams to action on data
- Build competitive analyses by monitoring competitor activity to inform strategic brand decisions
Experience:
- Preferred – 4 year degree in Marketing or related degree
- 5 years in marketing, strategy, digital, or similar role for a consumer retail brand
- Strong organizational, presentation and communication skills are required
- Strategically minded with strong business acumen
- Creative and logical problem-solving to build brand and Sales
- Ability to develop scalable ideas and ensure execution
- Project management experience with ability to drive on time delivery and motivate peers
- An entrepreneurial attitude with proactive thinking
- Superb written and verbal skills
- Experience with MS office suite (i.e. PowerPoint, Excel, etc.)
- Ability to build relationships with internal and external stakeholders