Frida
Frida is looking for a Brand Manager to be responsible for commercial marketing strategies across the core portfolio and new product development. The Brand Manager will partner with Finance, Sales, Ecomm, Media, Creative, Operations, and R&D to deliver annual revenue and margin goals. The ideal candidate is both strategic and an analytical thinker who has a passion for building mission driven brands.
Responsibilities to include:
- Define and cross-functionally coordinate go-to-market plans for new product launches, while also monitoring performance and identifying opportunities for optimization to ensure budget delivery.
- Define messaging strategy and oversee creative development of commercial assets to support new product launches and core product renovations (packaging, ecomm, ISM, paid social)
- Support the development of annual and quarterly briefs to cross-functional teams (brand-building, design, media, sales) that define the business priorities and executional plans for the brand.
- Work cross-functionally to measure the impact of paid, owned and earned activation on sales, applying learnings for future brand planning briefs.
- Support the development of line review material for the purposes of retailer sell-in of new products and expansion opportunities that unlock growth for the business.
- Become a subject matter expert on the brand, consumer and portfolio to help inform day-to-day decisions on the business.
- Collaborate cross-functionally to routinely evaluate the performance of products in market to refine plans, SKU strategy and maximize growth opportunities.
- Ad-hoc market analysis and desk research to understand category trends and insights that inform our marketing strategies.
What You Will Need
- Bachelor’s Degree in Marketing, Business, Data Analytics, or similar focus
- 2-4 years of experience in CPG Brand Management
- Experience pulling, analyzing and visualizing Nielsen and/or IRI data
- Strong business acumen with an in-depth understanding of the many variables that contribute to sustainably growing a brand and business
- Excellent communicator and collaborator with strong written, verbal, and presentation skills
- Proficient in Microsoft Office Business Suite including PowerPoint and Excel
- Ability to manage multiple projects at once, strong organizational skills
- Proactive, can operate autonomously, but also collaboratively as part of a team
Who You Will Work With
Frida is an organization that values collaboration and community. As the Brand Manager, you will work closely with Finance, Sales, Ecomm, Media, Creative, Operations, and R&D teams.
Our Ways of Working
Frida HQ is located in Miami, Florida and approved roles have the flexible option to work remotely both Mondays and Fridays with the benefit of connecting in person Tuesdays – Thursdays.
Why You Will Love Working at Frida
Robust health benefits including:
- Comprehensive medical, vision, and dental plans
- Employer paid life insurance
- Supplemental insurance options including Accident Insurance, Short-Term Disability and Long-Term Disability
- FSA & HSA
- 401k matching up to 4% with immediate vesting
- Generous paid time off program including elective PTO days, federal holidays, sick/wellness days, and a birthday floater
- Flexible paid pregnancy and parental leave
- Weekly wellness programming including manicures & pedicures, massages, and carwashes
- Dog friendly office – feel free to bring your best buddy with you to work!
- Learning & development opportunities for professional and personal growth
- Company-wide events & outings- we know how to throw a party! Team engagement is at the epicenter of our culture, whether it’s getting together for our annual Fam Jam bash or giving back to our community through a day of service
- Exclusive employee product discounts