Moose Toys

Moose Toys exists to make kids superhappy. For this revolutionary brand, happiness lies at the heart of everything we do. Known for our trailblazing toy design, development and manufacturing, and strong commitment to the future of our planet, our toys are consistently recognised with global awards and accolades.

Our Culture

At Moose we are playful with a purpose. Fun is at the heart of everything we do, but we’re also very serious about the important stuff: our people, our values, and the planet:

• We’re officially a Great Place to Work!
• We’re a family.
• We dream big.
• We love diversity.
• We’re always learning.
• We prioritise well-being.
• We give back in a big way.
• We’re serious about sustainability.
• We bring the fun!

Role Objectives

Play an active role in the two-year product development cycle including input into the BDO and the financial management of the brand P&L with a core focus on the US competitive landscape, identifying white space opportunities to increase share and deliver growth.

Qualifications

• A minimum of 3 years in a marketing team in a similar role.
• Must hold tertiary qualifications in a related field e.g. Bachelor of Marketing.
• Experience or knowledge of the toy industry and consumer marketing to children would be highly regarded.
• Experience in consumer insights, product and packaging development preferred.

Responsibilities

Brand Management

• Assist in the development and execution of Brand strategy and Marketing strategy, starting at the brand directional outline stage, identifying market gaps based on an intimate understanding of retailer and competitive activity across all markets.
• Lead competitive Landscape reviews in partnership with D&A team to create pricing & line architecture, identifying any gaps or white-space opportunities.
• Present US NPD findings and action plans to launch, drive and maintain brand performance to global partners and leadership teams.
• Lead brand, product research and TVC discussions in partnership with the global brand team including analysis and execution with sign-off from portfolio directors, ensuring requirements will deliver long-term growth across the market.
• Lead Post-season launch analysis & performance vs. the competitive landscape to inform future season planning, increasing category share and increased gross sales.
• Lead retail distribution, exclusive and first-to-market (FTM) product development opportunities, with a clear understanding of the size of opportunity vs. the resource requirements to drive a balanced retail margin and increased
• Drive US marketing forecasts, monthly maintenance and reporting to Sr. management and support sales & operations with OTIF
• Support A&P budget planning, identify cost efficiencies, in-season reallocation, and brand level financial planning

People Management

• Regularly review resourcing requirements for the department and recruits, interviews, selects and trains new staff;
• Oversee the day-to-day workloads and performance of direct reports towards the achievement of agreed objectives, through the provision of clear direction, coaching and support;
• Work with direct reports to set individual KPIs, and conduct regular reviews in-line with the Moose Performance Management Program;
• Manage the training and professional development of team members, with an emphasis on providing timely and constructive feedback on a regular basis; and
• Champion the Moose culture to ensure direct reports deliver on The Wow

This position description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the role. Other duties, responsibilities and activities may change or be assigned at any time with or without notice.

Work Hours

8:30am – 5:30pm, Monday to Thursday

8:30am – 3:00pm, Friday

30-minute unpaid lunch break each day.

Plus, reasonable additional hours due to multiple time-zones.

Moose also provides flexible working options.

Travel

Some travel may be required.

Salary Band

USD $90,000-$100,000