Brand Manager

Job Category: Brand Marketing
Job Type: Full Time
Job Location: San Francisco - CA

Treasury Wine Estates

Treasury Wine Estates (TWE) is one of the world’s largest wine companies and we are proud of our portfolio of brands that have tremendous heritage, rich quality, and a reputation for excellence across the globe. At TWE, we are led everyday by our purpose, Boldly Cultivating. We are boldly cultivating value through our brands, wine, people & environment for enriched and joyful communities.

At TWE we cultivate our teams to be their very best. And in turn, our people push us to make bigger and bolder decisions. Our focus on Boldly Cultivating unites us as a global team and fuels our vision to become the world’s most desirable luxury wine company – known for the experiences we create for our consumers, customers, partners, suppliers and our people.

To learn more about our purpose and our renowned portfolio of global brands, click here.

About the Role

TWE seeks a dynamic, collaborative, and creative Brand Manager to join our team serving the Americas region (USA, Canada, and LATAM)

The Brand Manager will work cross-functionally with Retail Sales, On Premise Sales, Trade Marketing, PR & Events, Consumer Insights, Operations, Finance, eCommerce, as well as external partners and vendors.

Key Responsibilities

  • Drive brand planning:Set brand planning calendar, coordinate cross-functional activities and planning processes, manage timelines, and ensure timely completion of all deliverables.
  • Achieve Creative Excellence:Develop, maintain, and consistently communicate compelling brand propositions and USPs.
  • Be Consumer Obsessed:Collaborate with insights teams and independent agencies to form a holistic, proprietary understanding of the consumer and translate those insights to actionable strategies and tactics.
  • Quarterback across teams:Direct collaborative initiatives across internal and external groups, including Americas Marketing Teams, Sales, Field Marketing, Promotions, Digital, Production (winemaking, supply, and procurement), 3TE, DTC, Winery/Hospitality, Creative Agencies (advertising, shopper, digital, packaging), Public Relations, Insights, Legal and Global Marketing.
  • Own Brand Health & Performance:Stay on top of industry activity, trends, and maintain superb knowledge of category landscape.
  • Act as a Brand Ambassador:Present brand plans and objectives to internal and external audiences to build belief and buy-in.
  • Innovation: Anticipate future trends to stay ahead of competition and identify growth drivers and white space opportunities to maximize brand potential.

About you

  • Bachelor’s degree required, MBA desired or equivalent work experience.
  • Minimum 5 years’ experience in Brand Marketing or related functions.
  • Proven working experience as Brand Manager or Associate Brand Manager.
  • CPG experience with management capabilities on national brands and deep knowledge of online and retail sales channels.
  • Prior experience with global brand marketing (central/HQ or end market) preferred Adult Beverage / Wine experience a plus.
  • Strategic and conceptual; Must possess a high level of creativity.
  • Competency to lead agencies in creating consumer focused (digital, PR, etc.) and retail programs.
  • Experience with IRI or AC Nielsen reporting and analysis, or similar systems.
  • Analytical and can extract insights from a wide range of data to support business decisions and identify issues and opportunities.
  • Develop and execute large marketing programs under tight timelines.
  • Work in a large, global matrix organization.
  • Can lift a case of wine (40-45 pounds) on occasion.

Strong preference for candidates located in the San Francisco Bay Area or a major metropolitan city within the following states: CA, FL, TX, NY, MA, OH, NJ, NC, GA, IL, AZ, VA, CO, PA, MI, MD, WA, SC.

Why you’ll love it here:

  • Our culture is built on bringing our whole selves, being courageous and delivering together – it’s our DNA and the heart of who we are at TWE.
  • We prioritise your growth with access to global career opportunities and structured programs designed to support your health, wellbeing and career development.
  • Enjoy the world’s most desirable wines through our generous employee product allowance
  • Competitive benefits package including: Medical, Dental, and Vision, Paid Time Off (vacation, sick time, and holidays), 401K with company match, and much more!
  • Plus, you’ll get an extra day off each year with your “TWEforME Day” – a day to spend however you choose!
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