Brand Marketing

Job Category: Brand Marketing
Job Type: Full Time
Job Location: US - Remote

FitXR

 

FitXR is a fitness technology company working at the cutting edge of VR and MR, building a movement for movement.

We started life in 2016 in a garden shed in the UK. Today, we’re building FitXR, one of the top-downloaded apps on the Meta Quest store. We’ve raised close to $30m from top investors such as Maveron, Hiro, and BoostVC.

We’ve built a growing range of fitness studios, from box workouts with world-class trainers like Olympian Nicola Adams to immersive Zumba dance classes. While nothing compares to trying it yourself, you can watch a trailer here.

Our team is distributed across Europe and the US. We’re guided by our Principles of Play: four core beliefs about how we treat each other and our community. We make space for every voice, believe in the importance of a learner’s mindset, and prioritize team success over individual glory.

FitXR is available on Meta Quest 2 & 3 and has been downloaded by over a million people worldwide and featured in Forbes, Empire, T3, Washington Post, Men’s Health, GQ and more. In 2022, FitXR ranked 6th in The Information’s 50 Most Promising Startups.

TLDR

At FitXR, maintaining our brand integrity is everything, and we’re searching for a passionate Brand Manager to help bring new users into our ecosystem through thoughtful marketing initiatives. If you’re all about building strong relationships, making a real impact, and seeing through strategic marketing decisions, this role is for you.

As the Brand Marketing Manager at FitXR, you’re more than a typical brand advocate. You’ll be at the intersection of all marketing channels and internal stakeholders, ensuring we go to market to best deliver the needs of our product and marketing teams. You’ll work with our marketing leadership to craft and execute a strategy that scales and engages our brand, building equity in the power of functional fitness in the VR space.

This isn’t just a role—it’s a chance to help craft the execution of a brand’s vision built on empowering people to engage in fitness, from first impressions to long-term engagement. You’ll push for changes that benefit the community and align with our company goals, all while learning from user research to ensure we’re always building content and value with our users in mind.

What You’ll Find Here

  • A rare opportunity to help shape and grow a passionate global community
  • The chance to work at the intersection of product, marketing, and customer experience in a fast-growing, innovative company whose mission is about enabling users to live healthier lives.
  • Strong foundations, but an openness to challenge and improve
  • A highly invested senior leadership team who believes our community is the centre of our success
  • A culture built on delivering greatness, sharing feedback and trying new things – you’ll have the space to experiment
  • A collaborative and mission-driven team dedicated to making fitness more fun, accessible, and engaging for everyone.
  • An excellent benefits package – see below

Where you’ll spend your time

  • Build conceptual go-to-market initiatives that have direct influence on multiple marketing channels.
  • Collaborate with marketing leadership on the execution of our email marketing efforts by crafting detailed email marketing briefs for our CRM developer, with the intention to hyper target specific segments to drive trial of the product, with retention in mind.
  • Compose creative briefs for channels that derive from a yearly Brand and Product Marketing calendar.
  • Collaborate with the social media, email, web, paid and product teams to ensure consistent messaging across all customer facing FitXR channels.
  • Impact the look/feel of all creative design and video assets that are built from the overarching Brand calendar.
  • Act as a key stakeholder to help lead the cultivation of an influencer marketing program with storyboards, positioning and execution as it relates to brand thematics and the social calendar.
  • Lead all product trial initiatives that encompass the companies experiential marketing program that include (but are not limited to): trade shows, event outreach for strategic sponsorship opportunities, fulfilment of requests, etc.
  • Work with SLT/Marketing Lead on seeing through the deliverables of Brand Partnerships campaigns with similar companies that have a shared vision, target audience, etc,
  • Work closely with the Community Lead to ensure our content resonates with our most dedicated audience, while crafting new and exciting engagement campaigns that bring new users into our global community.

We’d love to see from you

  • Impact-driven: You have a passion for working on content focused marketing campaigns that help add value to your CRM, driving quality engagements.
  • Strategic thinker: You’ve got a knack for thinking strategically about how to scale and manage a global brand, and you know how to translate user research into actionable brand campaigns.
  • Community Focused: You understand that the community is more than just responding to feedback—it’s about delivering content that is valuable and relative to our online community.
  • Strong collaborator: You’re a strong advocate for the brand and have experience working closely with product and marketing teams to ensure all campaigns roll up into our monthly initiatives and overall brand mission.
  • Excellent communication skills: You’re a natural communicator, able to tell the story of FitXR’s product evolution in a way that engages and excites our users.
  • Ideal prior experience:
    • Strong copywriting skills to contribute to a weekly editorial calendar, writing long & short form email copy and mapping out web pages.
    • Experience seeing through marketing campaigns, from idea to execution
    • Familiarity with all social media platforms and how each can be optimised through thoughtful content.
    • Have worked with a global company CRM to understand email marketing (automations, segmentation, welcome series).
    • Experience in user research and translating community feedback into product improvements that influence marketing communications.
    • Have acted as a marketing generalist for a community focused, health and wellness lifestyle brand for 2-3 years.

Our mission is to make the world a healthier place with the world’s most loved fitness product: to create A Movement for Movement. To build inclusive products, we need to build an inclusive team. Please know that this list is indicative and that we would still love to hear from you even if you feel you only are a 75% match. Skills can be learnt, diversity cannot. We promote a diverse and inclusive culture at FitXR.

Logistics 🛠

Our interview process takes place on Google Hangouts and tends to consist of the following stages:

  • Initial screen with the talent team
  • Hiring Manager / technical interview
  • Collaborative task stage
  • Culture stage
  • Founder / Exec Interview

 

Apply Now