Brand Marketing Coordinator

Job Category: Marketing Coordinator
Job Type: Full Time
Job Location: New York - NY

Fanatics

Fanatics Collectibles is looking for a Brand Marketing Coordinator based in New York, for our growing Marketing team. We’re searching for a candidate who can manage the successful execution of day-to-day marketing initiatives and ongoing projects. This position will be responsible for handling a wide variety of duties, which include, but are not limited to the ones listed below.

Responsibilities

  • Be the eyes, ears, and voice of current and future collectors, applying an understanding of insights, demographics, and psychographics to develop and influence marketing programs.
  • Build marketing plans and executions that increase awareness and purchase.
  • Support partnerships with external organizations and execute deliverables.
  • Focus on establishing team’s youth marketing initiative to drive awareness and engagement on local and national levels.
  • Develop and execute product promotions.
  • Partner with Commercial and Product teams to ensure consistency across touchpoints.
  • Collaborate with Social, Content and Communications teams to increase outcomes.
  • Ensure all marketing efforts are implemented following appropriate guidelines.
  • Live the Marketing standards (Sense of urgency, Innovation, calculated risk-taking, and integrity) and lead by example.
  • Monitor campaign performance and communicate findings internally via recap decks.

Requirements

  • 2+ years’ experience (including structured internships/work placements) within a marketing team at a brand, or within an account management/strategy role within a marketing agency.
  • Highly effective communicator and collaborator.
  • Self-motivated and highly organized to support day-to-day evolving tasks and projects within a team and independently.
  • Passionate about sports and consumer brands and knowledge of the trading card and collectibles space.
  • Proficient in Microsoft Office with the ability to create compelling and informative presentations.
  • Degree in Marketing or related discipline preferred.

In NYC, the salary range for this position is $63,000- $77,000, which represents base pay only and does not include short-term or long-term incentive compensation. In Los Angeles, the salary range for this position is $52,000- $64,000. The listed salary ranges are specific to NYC or Los Angeles and may not be applicable to other locations. When determining base pay, as part of a final compensation package, we consider several factors such as location, experience, qualifications, and training.

About Us

Fanatics is building a leading global digital sports platform. We ignite the passions of global sports fans and maximize the presence and reach for our hundreds of sports partners globally by offering products and services across Fanatics Commerce, Fanatics Collectibles, and Fanatics Betting & Gaming, allowing sports fans to Buy, Collect, and Bet. Through the Fanatics platform, sports fans can buy licensed fan gear, jerseys, lifestyle and streetwear products, headwear, and hardgoods; collect physical and digital trading cards, sports memorabilia, and other digital assets; and bet as the company builds its Sportsbook and iGaming platform. Fanatics has an established database of over 100 million global sports fans; a global partner network with approximately 900 sports properties, including major national and international professional sports leagues, players associations, teams, colleges, college conferences and retail partners, 2,500 athletes and celebrities, and 200 exclusive athletes; and over 2,000 retail locations, including its Lids retail stores. Our more than 22,000 employees are committed to relentlessly enhancing the fan experience and delighting sports fans globally.

Organization

Fanatics Collectibles is a leading licensor, producer, designer, and seller of physical and digital trading cards, sports memorabilia, and other digital assets for entertainment and sports properties globally, as well as a manufacturer of physical and digital trading cards. It has secured exclusive licensing arrangements with major national professional sports leagues, including the MLB, NFL and the NBA, and related players associations, to produce physical and digital trading cards and other collectibles.

Fanatics Collectibles also has partnerships with a number of individual international sports teams and leagues, as well as owners of other entertainment properties granting similar exclusive rights. Fanatics Collectibles recently announced Fanatics Live, expected to launch later in 2023, which will focus on transforming the digital shopping experience through personality-driven content and entertainment.

 
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