Brand Marketing Lead

Job Category: Brand Marketing
Job Type: Full Time
Job Location: San Francisco - CA

Polycam

Polycam is a leading technology company specializing in 3D scanning. Our mission is to empower creators, developers, and businesses with tools that effortlessly capture and utilize 3D content through advanced photogrammetry and LiDAR technologies. By transforming environments into high-fidelity 3D models using smartphones or tablets, Polycam is revolutionizing the future of 3D content creation.

Joining our dynamic team means working on groundbreaking projects, collaborating with talented professionals, and contributing to innovative solutions that push the boundaries of digital technology. If you’re passionate about creativity, innovation, and making a significant impact in a rapidly growing field, Polycam is the place for you!

What You’ll Be Doing:

We are seeking a strategic and creative Brand Marketing Lead to spearhead our brand development, social media, and creative initiatives. The ideal candidate will have a proven track record of successfully evolving a prosumer business to an enterprise-focused model. This role requires a visionary leader who can drive brand evolution, engage our audience through compelling social media strategies, and oversee all creative aspects of our marketing campaigns. This is a remote role.

Key Responsibilities:

  • Brand Development:
    • Lead the evolution of Polycam’s brand identity to resonate with customers and organizations using Polycam for business.
    • Develop and execute a comprehensive brand strategy that aligns with business goals ensuring consistent brand messaging across all touchpoints.
  • Brand Strategy:
    • Leverage experience in transitioning from prosumer to enterprise marketing to guide Polycam’s strategic shift.
    • Identify and target key customer segments and execute campaigns that address the unique needs and pain points of prosumer and enterprise clients.
  • Creative Leadership:
    • Oversee the development and execution of all creative marketing initiatives.
    • Collaborate with internal teams and external agencies to produce impactful marketing materials including video ads, email campaigns, and articles in B2B industry publications
  • Social Media Management:
    • Develop and implement social media strategies to increase engagement and reach among our core audiences.
    • Create and curate high-quality content that aligns with brand values and enterprise customer interests.
  • Team Leadership:
    • Lead a team of marketing professionals, providing mentorship and development opportunities.

📌 Required Qualifications:

  • 7+ years of experience in marketing, brand development, social media management, and creative direction.
  • Proven experience spearheading the transition from a prosumer business to an enterprise-focused model.
  • Strong leadership and team management skills. “driver”
  • Excellent communication and interpersonal abilities.
  • Data-driven mindset with the ability to analyze metrics and adjust strategies accordingly.
  • Experience in the SaaS industry is highly desirable.
  • Startup experience required.

 

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