National Nail

As the CAMO Brand Marketing Manager, you will lead the development of and drive the strategic and tactical marketing initiatives needed to achieve our customer-centered company, and brand growth plans across our distribution and dealer channels. This role will find you casting vision and overseeing all channel-related projects, promotions, and content. It will include building a detailed marketing calendar, creating social, digital, retail, and print marketing materials, coordinating trade show and event efforts, supporting our Destination Dealer program, and constantly communicating with our channel teams.

You will also lead all marketing efforts associated with CAMO NPD projects from ideation to development to launch, including developing packaging, sales, and training materials to executing product launches for all audiences. By influencing your peers, customers, and vendors, you will help us to align the CAMO brand with strategic partners and gain market share with our innovative brands.

Requirements include:

• Align with our purpose, 8 character traits, and cornerstones.
• Ability to develop channel-specific marketing pieces that deliver our unique brand story and build a community of loyal users.
• Have experience with selling teams, creative teams, and field marketing initiatives.
• Partner with the Brand Marketing Director to create business strategies and revenue plans for distribution channel initiatives.
• Understand emerging selling trends and cycles.
• Enjoy solving complex problems and identifying customer needs.
• Manage reporting and analyses of marketing campaigns and programs.
• Be skilled at launching new brands and products.
• Create a process to form consistent voice of the consumer that is relevant to our brands and products.
• Build strategies to execute rebranding of legacy products.
• Ability to perform at both a strategic and hands-on tactical level.
• Excellent project management and organizational skills, with a high attention to detail. Able to work under pressure, prioritize well, and deliver on commitments with little direction.
• Innovative and creative thinker.
• Strong collaborator, able to unite multiple stakeholders to develop a comprehensive approach and process.
• Flexible, with the ability to quickly adapt and re-prioritize in a continuously changing working environment.
• Excellent written, verbal, and interpersonal skills.
• Ability to take charge, create urgency, inspire others, while creating an environment of energy, fun, and continuous improvement.
• Strong proven performance in product marketing.
• 5+ years of marketing experience, preferably with a national brand.
• Be hungry. Competitive. Possessing a never quit spirit.
• Sense of humor and love of snacks.