Brand Marketing Manager

Job Category: Brand Marketing
Job Type: Full Time
Job Location: Miami - FL

KAYAK

KAYAK, part of Booking Holdings (NASDAQ: BKNG), is the world’s leading travel search engine. With billions of queries across our platforms, we help people find their perfect flight, stay, rental car and vacation package. We’re also transforming business travel with a new corporate travel solution, KAYAK for Business.

As an employee of KAYAK, you will be part of a travel company that operates a portfolio of global metasearch brands including momondo, Cheapflights and HotelsCombined, among others. From start-up to industry leader, innovation is in our DNA and every employee has an opportunity to make their mark. Our focus is on building the best travel search engine to make it easier for everyone to experience the world.

We are seeking a motivated marketer to join the LATAM team as a Brand Marketing Manager. This role requires strong local market knowledge, media planning expertise, and the ability to work collaboratively across internal teams and external partners.

You’ll be responsible for driving brand awareness, relevance, and preference through localized marketing strategies, integrated campaign execution, and strategic brand partnerships.

This role requires you to commute to our Miami (FL) office at least 3 times a week.

What You’ll Do

  • Develop and execute brand marketing strategies for KAYAK in the LATAM region, aligned with consumer insights, brand positioning, and business goals.
  • Lead the development and rollout of integrated marketing campaigns, including creative briefing, media planning, and cross-functional coordination.
  • Identify and leverage local consumer and market insights to tailor brand marketing strategies for Brazil and the Hispanic markets.
  • Write clear, insight-led creative briefs and work closely with the in-house Creative team, agencies and freelancers to bring campaigns to life.
  • Manage traditional media planning (TV, OOH, radio), including direct negotiation with local vendors.
  • Collaborate with the in-house digital media team to ensure strong alignment between brand messaging and digital channel performance.
  • Adapt global creative and messaging to ensure cultural relevance and resonance in the LATAM region.
  • Track campaign performance, define KPIs, and deliver actionable insights to optimize future activity.
  • Identify, negotiate, and manage strategic brand partnerships that enhance visibility, drive engagement, and reinforce brand positioning (e.g., sponsorships, co-branded collaborations, and experiential partnerships).
  • Work closely with PR, Creative, Performance Marketing, Product, and Commercial teams to ensure consistency and alignment across all consumer touchpoints.
  • Integrate local insights into content creation for enhanced brand messaging in our owned and organic channels for the LATAM region.

What You’ll Need

  • 5-10 years of brand marketing experience with a strong understanding of the LATAM region; exposure to Brazil and Colombia markets is a plus
  • Proven experience leading integrated campaigns across both traditional and digital channels
  • Strong media planning and vendor negotiation skills
  • Experience identifying and managing brand partnerships or sponsorship deals
  • Skilled in briefing creative teams and managing asset production processes
  • Strategic thinker with strong cultural awareness and attention to local market nuance
  • Highly collaborative, organized, and detail-oriented
  • Fluent in English and Portuguese (required); Spanish language is a plus

Benefits And Perks

  • Work from (almost) anywhere for up to 20 days per year
  • Focus on mental health and well-being:
    • Company-paid therapy sessions through SpringHealth
    • Company-paid subscription to HeadSpace
    • Company-wide week off a year – the whole team fully recharges (and returns without a pile-up of work!)
    • No meeting Fridays
  • Paid parental leave
  • Generous paid vacation + time off for your birthday
  • Paid volunteer time
  • Focus on your career growth:
    • Development Dollars
    • Leadership development
    • Access to thousand of on-demand e-learnings
  • Travel Discounts
  • Employee Resource Groups
  • Competitive retirement and health plans
  • Free lunch 2 days per week
  • Fun quarterly events such as boat trips, arcades, ski trips, Thursday socials, and more!

Inclusion

At KAYAK, we want everyone to have the space to grow, share ideas and do great work. That’s why we’re focused on hiring the best talent from all walks of life and experiences, supporting them well and making sure no one feels like they have to fit a mold to belong here.

Need any adjustments for the interview, application or on the job? No problem – just give us a heads-up. We’ve got you.

Apply Now