Brand Marketing Manager

Job Category: Brand Marketing
Job Type: Full Time
Job Location: US - Remote

AtoB

We are seeking a dynamic and experienced professional to join our team in the role of Brand Marketing Manager at AtoB.

In this pivotal position, you will serve as the right hand to the Head of Marketing, taking ownership of demand generation specifically tailored for enterprise sales and partnership initiatives. Collaborating closely with the Head of Sales and Partnerships, as well as the CEO, you will play a key role in crafting and executing a comprehensive playbook for selling to partners and enterprise companies within the trucking, logistics, and last-mile delivery industry.

Your responsibilities will extend to overseeing the SEO strategy, managing the PR agency relationship to effectively communicate our story, and carving out a distinctive path to get in front of the right enterprise companies within the industry. This is a unique opportunity for a strategic and results-driven marketing professional to make a significant impact and contribute to the growth and success of AtoB


Qualifications

  • 4-7 years of experience in general B2B marketing, growth marketing and/or enterprise marketing
  • A highly motivated and confident self-starter with strong leadership and interpersonal skills with the ability to collaborate effectively across functions with passion and enthusiasm
  • Agile, self-starter, critical thinker, and problem-solver who thrives in rapidly changing high-growth environments
  • Strong entrepreneurial ability to work around obstacles, results-driven, and a bias for action with a pilot/learn/scale approach
  • Ability to generate quality content that leads to meaningful interactions with clients and lead to sales conversions
  • Creative thinker and strong communicator who is adept at content creation and messaging
  • Data-driven and highly analytical with experience using qualitative and quantitative metrics to manage programs providing useful feedback and productive recommendations
  • Detail-oriented, with high-quality standards

Responsibilities

  • The successful candidate will have a deep understanding of demand generation strategies, marketing automation processes, and a proven track record in building, executing, and delivering quality-driven campaigns and programs with the company’s strategic direction in mind
  • Define, innovate, pilot, and execute an omni-channel marketing plan, budget requirements, goals and KPIs to effectively achieve pipeline quantity, quality, velocity, win rates and ROI
  • This role will report directly to the Head of Marketing and will work closely with the Head of Sales, Head of Partnerships, and CEO on developing the enterprise and partnership sales/marketing playbook
  • Define and achieve top-of-funnel pipeline goals
  • Plan conferences and events
  • Plan and execute a variety of programs that build a new business pipeline (may include online and offline campaigns, events, customer stories, plays and playbooks, social selling, and personally hosting online and offline events, ABM, etc.)
  • Work closely with enterprise sales and partnership to craft the optimum messaging and pitch deck to win big deals
  • Budget/Monitor/ manage/ oversee events and conferences
  • Regularly monitor, track performance of marketing activities programs and mix to analyze, report and present on campaign and KPI performance, deliverables and programs
  • Keep CEO apprised of progress on all initiatives and provide frequent updates on assigned tasks

Offer Details

  • Location: Remote — wherever you want in the USA

 

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