Brand Marketing Manager

Job Category: Brand Marketing
Job Type: Full Time
Job Location: New York - NY

Li & Fung

Are you ready to take the reins of a brand-new, dynamic division in a company that’s all about innovation and growth? We’re on the lookout for a driven Brand Marketing Manager with a startup mentality and a proven track record in the licensing space. If you’re a creative problem solver with a knack for juggling multiple projects and leading from the front, this is your chance to shine. With 7-10 years of experience under your belt, you’ll be the visionary architect of our marketing and PR strategies, making waves across department stores, off-price retailers, and club stores.

Position Title: Brand Marketing Manager – Licensed Brands

Position Type: Full-Time / Hybrid

Key Responsibilities

Strategic Planning and Execution:

  • Craft and launch cutting-edge marketing and PR strategies for licensed collections.
  • Design and execute go-to-market plans at both the brand and retailer levels.
  • Analyze market trends and consumer behaviors to uncover growth and innovation opportunities.

Omni-channel Marketing

  • Drive impactful marketing campaigns across digital, social media, and in-store platforms.
  • Ensure consistent and captivating brand messaging across all channels.
  • Boost engagement and sales through strategic marketing efforts in various retail environments.

Department Leadership

  • Build the marketing/PR department from scratch, setting processes, best practices, and a strategic vision.
  • Align departmental goals with the division’s and company’s overall objectives.

Budget Management

  • Develop and oversee the marketing/PR budget with a focus on ROI.
  • Prepare budget proposals and secure approvals from group heads.
  • Monitor spending to ensure alignment with financial goals.

Project Management

  • Lead multiple marketing projects, ensuring timely and effective delivery.
  • Keep projects aligned with business objectives.

Creative Development

  • Collaborate with divisional teams to create compelling marketing materials.
  • Ensure all creative content adheres to brand guidelines and licensing agreements.

Public Relations

  • Cultivate relationships with media, influencers, and key stakeholders.
  • Manage PR campaigns to boost brand visibility and reputation.
  • Handle media inquiries and crisis communications adeptly.

Team Collaboration

  • Foster a collaborative environment within the marketing team and beyond.
  • Mentor and guide junior team members.

Qualifications

  • Bachelor’s degree in Marketing, Communications, Business, or related field.
  • 7-10 years of experience in marketing and PR, with a focus on licensing and omni-channel strategies.
  • Proven track record managing marketing campaigns for licensed collections in various retail formats.
  • Strong understanding of retail market dynamics and consumer behavior.
  • Excellent project management skills with the ability to multitask effectively.
  • Creative problem-solving abilities and a history of innovative marketing solutions.
  • Exceptional communication and interpersonal skills.
  • Collaborative team player.
  • Proficient in marketing analytics and tools to measure campaign performance and ROI.

Preferred Skills

  • Experience with digital marketing platforms and social media management.
  • Knowledge of the latest marketing and licensing industry trends and best practices.
  • Adaptability to a fast-paced and ever-evolving environment.

Compensation/Benefits

  • The approximate annual base salary range for this position is $120,000.00 – $135,000.00. The offered salary or salary range for this position will vary based on role requirements, skill set and years of experience.
  • Our Company offers a comprehensive benefits package including Medical, Dental, Vision, PTO, company holidays

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