• Leading the development and execution of national promotions (Go-to-Market process):
  • Manages the coordination of all marketing elements throughout the campaign period, finding synergies between all consumer touchpoints to develop and amplify one strategic marketing message (including creative development, PR programs, digital activations, loyalty programming, LTO integration, in-store print production, digital menu vendors, and catering).
  • Digital menu vendors, omni-channel, and social marketing channels to help influence owned channel awareness and drive customer loyalty.
  • Manages projects/programs, develops and executes against timelines, maintains engine partner accountability, tracks performance, and ensures projects are within budget, meet quality standards, and align with key objectives and brand standards.
  • Leads marketing communication and program implementation, including developing ad hoc weekly communications, webinars, and managing implementation guides for all promotions.
  • Completing thorough analysis and debrief documents to collect learnings and future recommendations on all marketing program elements.
• Brand Activation:
  • Collaborates with external partners and the creative team to develop promotional materials and marketing elements that align with the overall brand voice, platform, and strategy and to increase sales.
  • Partners with marketing, creative and external partners to deliver crew incentives, promotional products and consumer-facing merchandise that aligns with the overall brand positioning.
• Research/Consumer Insight:
  • Gathers and analyzes customer experience data, market research, sales data, and the results of marketing programs to provide recommendations on adjusting market strategy/tactics, to increase sales/transactions, to achieve marketing goals, and to maintain awareness of changing market and competitive conditions.
  • Partners with Menu Innovation & Culinary teams on hand-off from market test to ensure seamless systemwide go-to-market process & campaign creation
• Relationship Management:
  • Builds effective working relationships with FAC and vendors to translate franchisees’ needs into action.
  • Establishes and maintains trust and credibility with franchisees, vendors, and marketing associates.
  • Maintains vendor relationships to manage expectations (e.g., high level of service, accountability, etc.), to provide timely feedback, and to maximize cost efficiency, quality, timeliness, and responsiveness in a manner that best supports the organization’s initiatives.

The Brand Marketing Manager participates in the development of the brand’s marketing objectives to support overall brand strategy. This position leads national promotions, local store marketing, media channels, data analysis, in-store activations, and delivery of the overall marketing calendar. Drives the development of the brand’s marketing initiatives to support overall brand strategy.

• Bachelor’s Degree, Marketing, public relations, communications, business, advertising, or other related field of study, Pref

• Experience leveraging primary research, data and consumer insights into actionable business initiatives
• 4+ years of experience in marketing, business administration, sales, or related field
• 4+ years of experience in developing and executing marketing plans and programs Franchisee, restaurant, hospitality food, or beverage experience, Pref

• Working knowledge of developing and executing marketing plans and programs across multiple platforms.
• Ability to analytically / statistically evaluate traditional and interactive media, marketing effectiveness, overall sales, and competitive trends.
• Ability to create program goals, messaging, communication, and overall event plans.
• Ability and willingness to apply project management skills and maintain strict timelines.

• May be required to travel up to 25% of the time