Brand & Marketing Operations Manager

Job Category: Brand Marketing
Job Type: Full Time
Job Location: New York - NY

Lightstone

Lightstone, founded by David Lichtenstein, is one of the most diversified privately held real estate companies in the United States. Headquartered in New York City, Lightstone is active in 27 states, developing, managing, and investing across residential, hospitality, commercial, and retail sectors. With nearly $12 billion in assets under management, Lightstone’s portfolio includes over 25,000 residential units, 5,100 hotel keys, and more than 15 million square feet of industrial, life sciences, and commercial space.

Lightstone Direct is our new accredited investor platform — offering discerning individuals direct access to institutional-quality real estate opportunities. We combine the scale and expertise of Lightstone with a fresh, direct-to-investor model built on transparency, alignment, and trust.

Position Overview

The Brand & Marketing Operations Manager will be the connective tissue of the Lightstone Direct marketing team — owning our organic brand presence across social media, ensuring design excellence across all media, coordinating campaigns, and driving event marketing efforts. This individual will work cross-functionally to bring the brand to life consistently, supporting investor acquisition and engagement through thoughtful execution.

This is a highly creative yet operational role — ideal for a resourceful marketer who thrives at the intersection of content, design, project management, and brand storytelling.

Essential Functions

Brand & Creative Execution

  • Design and produce marketing assets across channels (whitepapers, case studies, infographics, ads, brochures, decks, website imagery) within brand guidelines.
  • Edit and repurpose raw photo, video, and webinar content into short-form assets for social, articles, and investor communications.
  • Maintain brand integrity across all investor touchpoints, ensuring every output reflects Lightstone Direct’s voice and visual identity.

Social Media & Content Marketing

  • Lead Lightstone Direct’s organic social media presence across LinkedIn, Instagram, X, Facebook, TikTok, and emerging platforms. Define and monitor KPIs to ensure that organic social is a meaningful driver of brand awareness and
  • Develop and execute a robust social content calendar that integrates deal flow, thought leadership, events, and timely market commentary.
  • Drive community management, growth hacking, and engagement strategies to expand brand awareness and traffic.
  • Use research tools and analytics to identify key topics and social media entities; hone the social media strategy to infiltrate key conversations and capture relevant impressions.
  • Coordinate with executives and team members to amplify reach through firm-wide social advocacy.

Marketing Operations & Design

  • Serve as project manager for campaigns, coordinating timelines, stakeholders, and deliverables across marketing, IR, product, and agency partners.
  • Manage marketing vendors, freelancers, and partner contracts to ensure quality and timeliness.
  • Assist with marketing automation, email campaigns, and optimization of nurture journeys in partnership with the Sr. Performance Marketing Manager.
  • Identify and manage contractor and agency resources to deliver design assets on-time and on-budget. Work within brand libraries and brand standards to ensure continuity and quality of design deliverables, supporting social media, content marketing, and paid media.

Event Marketing

  • Plan and manage investor-facing events, including conferences, webinars, and in-person gatherings at Lightstone properties (e.g. Moxy Hotels).
  • Coordinate brand assets, F&B resources, internal attendee lists, media contractors, and brand assets to deliver buzz-worthy and satisfying investor events. Use events as a driver of social media content and investor testimonials.
  • Using audience research and third-party data sources, plan and execute highly targeted events in key markets to drive new investor acquisition and foster stronger relationships with preexisting investors.
  • Coordinate logistics, negotiate with venues, and oversee omni-channel promotion (social, direct mail, email, SMS) to maximize attendance.
  • Partner with Capital Formation to execute effective direct mail strategies to drive meaningful attendance at events.
  • Partner with Investor Relations to execute effective post-event follow-up campaigns.

Qualifications

  • 5+ years of marketing experience with a focus on brand, content, or creative operations; experience in real estate, hospitality, or financial services a plus.
  • Proven ability to manage social media strategy and execution across multiple platforms.
  • Strong design sensibility and proficiency with creative tools (Adobe Creative Suite, Canva, or similar).
  • Experience with video/photo editing and repurposing content for digital channels.
  • Excellent organizational and project management skills; comfortable balancing multiple initiatives.
  • Strong written and verbal communication skills; able to translate complex ideas into clear, compelling content.
  • Collaborative, entrepreneurial mindset with the ability to work cross-functionally in a fast-paced environment.
  • Bachelor’s degree in marketing, communications, design, or related field.

Why Join Us?

  • Play a pivotal role in shaping the brand and investor experience of a high-growth investing platform backed by a $12B real estate firm.
  • Operate at the intersection of creativity and execution, with a hand in design, social media, events, and marketing operations.
  • Join an entrepreneurial team building the future of accredited investor real estate investing.

Lightstone offers our employees a comprehensive and competitive benefits program inclusive of:

– Paid time off for vacation and sick leave

– Health, dental, and vision insurance, and wellness programs

– 401(k) and Roth retirement plans

– Flexible spending accounts (medical & dependent care)

– Life and AD&D insurance with options for supplemental employee, spouse, and child

– Long-term and short-term disability insurance

– Commuter spending accounts (transit and parking)

– Tuition assistance and employee assistance program

– Corporate discount programs

– On-site mother’s room

– Office perks such as lunch, fruit, drinks, and snacks

Apply Now