Brand Marketing Specialist

Job Category: Brand Marketing
Job Type: Full Time
Job Location: Ashland City - TN

A. O. Smith Corporation

A. O. Smith Corporation is a leading global water technology company with more than 140 years of history, $3 billion in revenue, and over 15,000 employees worldwide. We are one of the world’s largest manufacturers of residential and commercial water heating equipment and a key supplier of water purification products in emerging markets. With operations across the United States, Canada, Mexico, China, India, and Europe, we have the reach to serve customers worldwide. Recognized by The Tennessean as one of Nashville’s Top Workplaces, we pride ourselves on continuous improvement, employee development, and a culture of respect. At A. O. Smith, you’ll find opportunities for professional growth, recognition for your contributions, and benefits designed to support your health, well-being, and financial future.

Primary Function

The Brand Marketing Team shapes how audiences perceive A. O. Smith and our family of North American water heating brands. This includes product launch marketing, advertising, public relations, social media, brand programs, and sponsorships. As a Marketing Specialist, you will support product launches, manage brand assets, and assist with PR, social media, customer loyalty programs, and sales enablement tools.

Key Responsibilities

Product Literature & Print Management: Manage the product literature portal and print inventory, ensuring availability of accurate, up-to-date materials.
Sales Enablement Support: Update and maintain sales enablement tools with brand assets, product details, and campaign content.
Customer Loyalty & Sponsorships: Assist with customer loyalty programs and sponsorships, including promotions, e-newsletters, and communications.
Public Relations & Social Media: Support PR and social media initiatives through content planning, coordination, and execution.
Product Launch Coordination: Participate in New Product Development (NPD) Teams, attend meetings, liaise between NPD and Marketing, and develop product copy and launch tools while ensuring brand standards.
Administrative Support: Manage purchasing card, process vendor invoices, and assist with occasional meeting or event planning.

Qualifications

  • Bachelor’s degree in Business, Marketing, Engineering, Communications, or related discipline.

  • 3–5 years of relevant experience.

  • Strong organizational, written, and verbal communication skills.

  • Ability to prioritize, multitask, and meet deadlines.

  • Creative, innovative, and detail-oriented.

  • Ability to proofread and quality-check work.

  • Experience with Adobe Creative Suite (Photoshop, InDesign, Illustrator) a plus.

  • Collaborative mindset and ability to work cross-functionally.

Education

Bachelor’s Degree in Marketing or related field required.

We Offer

Competitive compensation package and comprehensive benefits including medical, dental, company-sponsored life insurance, retirement savings plan, short- and long-term disability, tuition assistance, and professional development opportunities.

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