Madden Media
Madden Media is a dynamic destination marketing agency where imagination and curiosity are kindled through a unique blend of data-driven insights and vivid creativity. Our approach is deeply rooted in cultivating connections with communities, artfully weaving their stories into the very heart of our work. This strategy fosters sustained economic growth and collective impact, always with an element of surprise. At Madden, we do more than just market destinations; we bring their narratives to life, crafting lasting and memorable experiences that resonate locally and globally.
About You
You are eager to contribute your unique talents in a collaborative effort to elevate our team’s productivity and creativity. You are excited about being the champion and caretaker of Madden’s brand, using your skills to promote the outstanding work our team produces and the positive impact we deliver for our clients. You thrive in a dynamic environment where every day brings new opportunities and challenges.
About The Job
As a Brand Marketing Strategist, you will be instrumental in shaping Madden Media’s narrative and elevating our brand presence among our target audience. You will join a talented team of communicators and content creators to develop and execute comprehensive communication strategies that resonate with communities, including DMO decision makers, stakeholders, and residents.
Responsibilities
Serve as an integral member of Madden’s internal marketing team, supporting the agency’s marketing communications.
- Collaborate with marketing colleagues on external communications and marketing content development.
- Bring forth ideas and identify resources, technologies, and processes that would accelerate and strengthen the communications program.
- Support the development and execution of comprehensive strategic communications plans and messaging for key business initiatives and industry thought leadership.
- Ensure all content is consistent, clear, and accurate for relevant audiences.
- Collaborate with the internal marketing team to produce high-quality content for websites, email, social media, and other initiatives.
- Work with internal subject matter experts to cultivate thought leadership brand narratives.
- Collaborate with the business development team to build awareness of services and brand.
- Ensure that Madden Media’s “voice” is on-brand, consistent, and relevant across all communication channels for internal and external audiences.
- Monitor and analyze brand performance metrics, competitive activities, market trends, and consumer feedback to assess the effectiveness of innovations, promotions, and other brand initiatives.
- Manage Madden’s internal editorial and social media calendar
- Support promotion initiatives at industry conferences
Qualities
- Clear and organized writer
- Creative and strategic thinker
- Comfortable working under strict deadlines and managing multiple projects
- Competitive in winning new business
- Understands B2B marketing best practices
Preferred Experience
- Familiarity with the RFP process, especially for government agency RFPs
- Familiarity with the tourism industry, especially DMOs