Brand Marketing Strategist

Job Category: Brand Marketing
Job Type: Full Time
Job Location: New York - NY

MZ Wallace

MZ Wallace is an independent, women-led company launched in New York City in 2000 by Monica Zwirner and Lucy Wallace Eustice. Their collaborative vision is informed by their backgrounds in fashion, design and contemporary art. Their aim from the start was to combine smart, solution- driven design with timeless style to create bags that work for dynamic lives. MZ Wallace bags offer sophistication through both heritage and seasonal collections, and solution-driven style through innovative details, like lightweight, sustainable materials and pockets that are just where you need them. Today Monica and Lucy remain true to their founding philosophy—great design propels dynamic lives.

At MZ Wallace, we’re always working on ways to innovate in how we design and produce our products. Sustainability and good citizenship govern everything we do and we continue to look for new solutions to reduce our carbon footprint. One hundred percent of our signature fabrics are made from fully recycled fibers. We are proud of being awarded B Corporation certification, which means we achieved the highest standards for social and environmental performance, transparency and accountability across our entire operation, in a way that benefits our customers, our employees, our communities, and our planet.

Our Company culture is grounded in our core values of excellence, learning, responsibility, teamwork, inclusion, and fun. They guide us in creating an environment that fosters the kinds of individual and collective accomplishment essential to creating exceptional products for our customers.

MZ WALLACE is seeking a Brand Marketing Strategist responsible for managing and executing our multi-channel digital content strategy. This role will work cross-functionally with the creative and marketing teams to shape the brand’s communication and storytelling across all touchpoints, including email, website, social media, and performance marketing. The ideal candidate be a creative, strategic thinker, and will have a deep understanding of consumer trends and be adept at creating innovative content that elevates and strengthens the brand while meeting business objectives and channel needs.

Responsibilities

  • Create a comprehensive 360 content calendar based on an understanding of the brand DNA/voice, business priorities, and channel needs
  • Manage content creation and curation plans with the creative and marketing teams to seamlessly integrate overall brand communication, including new launches, core hero product messaging, and brand storytelling
  • Partner with marketing team to develop tailored content based on audience targeting and segmentation
  • Work with the marketing team to understand creative performance and analytics, and apply insights to content strategy approach
  • Coordinate cross-functionally to integrate collaboration and influencer strategies into broader initiatives
  • Identify best practices, trends, and fresh content ideas to drive performance on key digital, organic, and paid social channels
  • Stay updated on channel trends, new platforms, competitive research, and the overall industry landscape
  • Craft compelling brand stories and campaigns that drive sales and maintain consistency of messaging and voice

Key Qualifications

  • At least 5 years relevant experience
  • An elevated, sophisticated aesthetic in content curation
  • Deep understanding of brand and content strategy
  • A self-starter with an entrepreneurial mindset who thrives in a fast-paced, collaborative environment
  • Exceptional communication skills, both written and verbal
  • Deadline-focused, with the ability to organize and manage multiple streams of work independently and with attention to detail
  • Ability to comfortably receive and integrate feedback throughout process
  • Knowledge of e-commerce, social and digital content platform best practices, new technologies, creative standards, cultural trends, and consumer behavior
  • Proficiency in creative and productivity software tools, such as Microsoft Office 365, Airtable, and Slack

New York Pay Range

$80,000—$160,000 USD

What We Offer:

  • Competitive salaries with annual bonus eligibility
  • Annual performance appraisal & compensation review
  • 401(k) with employer match
  • Health, dental, and vision insurance
  • Pre-tax transit accounts
  • Vacation, personal, and holiday time-off
  • Free and discounted MZW product
  • Fully-stocked kitchen and weekly catered lunches
  • Happy hours on our roof deck and seasonal team outings
  • Continuing education
  • Beautiful SoHo office

 

Apply Now