GSK

The Brand Partnership Lead will drive the growth and efficiency of GSK’s Content Studio by leading a team of Creative Managers and Coordinators and sitting on the Studio’s leadership team. This role focuses on strengthening brand partnerships, increasing project volumes, and improving the quality and speed of project management. The Brand Partnership Lead will also champion technological advancements, liaise with external agencies, and identify opportunities for process improvement to streamline the content supply chain and enhance speed to market. By fostering strong internal relationships and streamlining processes, the Brand Partnership Lead ensures the creation of high-quality, impactful content that aligns with brand strategies and delivers maximum value across all therapeutic areas.

The Brand Partnership Lead plays a critical role in driving the success and growth of GSK’s Content Studio. The Brand Partnership Lead is instrumental in elevating the Content Studio’s influence at GSK by establishing robust internal partnerships and steering creative projects consistent with each brand’s unique strategy and objectives.

This leader will be responsible for forging and nurturing strong internal relationships with content owners across brands and therapeutic areas, ensuring that all creative initiatives are closely aligned with each brand’s unique strategy and vision.

The Lead’s expertise will ensure that the execution of creative ideas not only resonates with our brands’ messages but also leverages the most advanced tools and processes to achieve superior performance and efficiency in our communications.

This role aims to increase Studio utilization, throughput, and project volumes by promoting its capabilities. Additionally, it involves fostering relationships with stakeholders who are not currently using Studio or could reduce costs by opting for Studio over their Agency of Record (AOR).

A key aspect of this role is the identification and implementation of opportunities for process improvement within the content supply chain. The Brand Partnership Lead will streamline operations to maximize resources, enhance efficiency, and ensure the timely delivery of high-quality content. This includes optimizing workflows, leveraging innovative technologies, and fostering a culture of continuous improvement within the team.

This role will directly lead, mentor, and empower the team and project managers by setting clear goals, OKRs, and fostering professional growth. They will indirectly manage creative resources ensuring projects are delivered on time and on budget. They will define how this team operates and set the standard for brand partner relationship management and deliverables

Key Responsibilities:

• Develop strong, collaborative relationships with internal brand teams to deeply understand their strategic objectives and challenges. Acts as an advocate for the brand within the Content Studio, ensuring resources are prioritized effectively.
• Manage team of Brand Leads and Project Managers overseeing the day-to-day BU relationships, workflow, time/budget management, resource planning, and quality, to ensure expectations of ease, speed, quality, and cost are met or exceeded.
• Oversee the translation of brand strategies and creative briefs to guide creative teams in the development of content that aligns with brand messaging.
• Coordinate with external AORs to extend their strategic and Tier 1 work to ensure Content Studio’s set up to deliver assets on time and aligned with brand strategy.
• Streamline project timelines, resource planning, and budget management to ensure on-schedule, high-quality deliverables. Monitor deliverables and budgets, develop capacity models, and optimize resource allocation. Drive the adoption of new technologies and processes within the Content Studio, our brand partners, and AORs to enhance creative production and content delivery.
• Monitor performance metrics of content produced to evaluate impact and inform future creative development.
• Facilitate the continuous improvement of creative operations by identifying opportunities for process optimization. Ensure that the team is equipped with the necessary resources, advanced capabilities, and effective communication strategies to deliver high-quality creative content.
• Contribute to the broader strategic planning efforts of the department and the larger Content Capabilities function. Serve as an integral member of the Content Studio Leadership Team, driving the future direction of GSK’s in-house capabilities.

Why you?

Basic Qualifications:

We are looking for professionals with these required skills to achieve our goals:

• Bachelor’s degree in business, Computer Sciences, Mathematics, Engineering, Operations Research, Statistics, Finance/ Economics.
• 7+ years in stakeholder management, project management and/or account management as well as in-house or external creative agency and healthcare industry experience.
• 5+ years of direct and/or indirect team leadership experience.
• Experience with Agency Management.
• Experience in successful partnership management and project delivery.
• Experience in healthcare or other highly regulated industry.
• Experience with digital and traditional marketing and the end-to-end content creation process

Preferred Qualifications:
If you have the following characteristics, it would be a plus:

• Strong business acumen and professional skills as it relates to decision making, communicating, project management, resource allocation, and time/budget management.
• Strong problem-solving skills and ability to make independent decisions.
• Excellent communication, facilitation, presentation and negotiation skills, in-person and virtually
• Experience in cross-functional internal and external team leadership and collaboration at various levels of the organization. Demonstrated ability to manage and influence stakeholders.