Brand Strategist

Job Category: Brand Marketing
Job Type: Full Time
Job Location: Chicago - IL

MERGE

MERGE promotes health, wealth and happiness in the world by merging storytelling with technology and offers marketing and technology clients full-service capabilities including strategy, creative communications, experience engineering, performance marketing, media and digital platform development. MERGE has enduring client partnerships with American Express, T-Mobile, LG, Subway, Kate Spade NY, Coach, The North Face, Meta, Adobe, BlueCross BlueShield, Abbott, Astellas, Supernus, CSL, GE Healthcare, Broward Health, Indiana University Health, Nationwide and Morgan Stanley. With 800 employees across offices in Atlanta, Boston, Chicago, Denver, Kansas City, Montreal, New York City and Los Angeles, MERGE uses a talent-to-task process that enables clients to think higher and feel deeper about their customers. For more information, visit mergeworld.com.

Promote Health, Wealth & Happiness

We are committed to promoting health, wealth, and happiness in the world by partnering with purpose-driven clients in purpose-driven industries such as healthcare, financial services, and consumer products. Our deep vertical expertise and category insights stem from decade-long partnerships with our top clients.

Emerge to the Top of Your Career

At MERGE, we strive to create a superior work experience where talented and ambitious people grow. An experience that encourages people to think higher and feel deeper. An experience where people engage minds and hearts to do the best work of their careers.

As our Brand Strategist, you will…

Design powerful communications briefs that spark disruptive creative and media ideas. You’ll collaborate closely with account management, diving deep into data to craft a holistic view of our client’s businesses, category dynamics, and cultural trends. Your insights into human behavior will drive innovative solutions that deliver real value for brands. You’ll build and nurture relationships with clients and internal agency teams from all disciplines, working together to create unforgettable campaigns.

Be Accountable and Responsible

  • Partner closely with Research, Data Science & Analytics, Creative, Account Management, Media, and User Experience teams to design industry-leading solutions that customers enjoy and celebrate
  • Recommend and implement research, listening methodologies, and data hacking to gain insights that address client business issues
  • Work with clients and internal agency teams to create the strategic vision for the brand

These Are The Qualifications We’re Looking For

  • 3+ years of experience in Account Planning, Brand Strategy, Strategic Planning, or other related Marketing Strategy expertise within an advertising agency, marketing services, and/or consulting firm
  • You will thrive on the impact you can have on bringing ideas to life and are interested in all forms of strategy, planning and thinking.
  • Knowledge in media, digital strategy, and/or multi-channel planning
  • Experience with qualitative and quantitative research methodologies to support strategy development

Bonus Points

  • Curious about the customer experience and their journeys, with a desire to identify high-impact opportunities to connect with a brand
  • Discern customer insight and “human truth” from data (experienced partnership with data analysts and data platforms
  • Ability to crave compelling stories and powerful creative or platform briefs that inspire
  • Have an innate drive to champion the customer and their right to a fulfilling brand experience

 

Apply Now