Brand Strategist

Job Category: Brand Marketing
Job Type: Full Time
Job Location: Duluth - GA

Luckie & Co.

Luckie is looking for a strong brand strategist who is familiar with working in a fast-paced, agency environment and collaborating with a dynamic team to do great work.

 

Here’s what you’ll do:

  • Identify and articulate compelling consumer insights
  • Monitor cultural, social, attitudinal, and behavioral trends and perceptions
  • Lead creative brief development, including business challenge sessions
  • Lead and conceive concept development for communications and upstream opportunities
  • Develop and participate in qualitative and quantitative insight and target understanding
  • Audit and extract insights from secondary info sources
  • Provide ongoing inspiration for creative communications and business problem-solving ideas
  • Partner with creative teams
  • Interact with brand manager-level client

Here’s what we’re looking for:

  • You have at least 2 years of experience at an agency in strategic brand planning.
  • You’re a consumer and trend expert who transforms strategic targets into initiative targets.
  • You love high-concept initiatives that go beyond tasks and brands assigned.
  • Your proficiency in planner skills & knowledge has been demonstrated in varied assignments.
  • Your expertise is in brand building, marketing, and brand management.
  • You’ve worked in some combination of finance, tourism, CPG, utilities, and/or healthcare/pharma.
  • You have strong communication skills, a charismatic personality, and powerful presentation skills.
  • You have experience developing qualitative and quantitative research.