Channel Marketing Manager

Job Category: Digital Marketing Manager
Job Type: Full Time
Job Location: Plano - TX

Baker Tilly US

Baker Tilly US, LLP (Baker Tilly) is a leading advisory CPA firm, providing clients with a genuine coast-to-coast and global advantage in major regions of the U.S. and in many of the world’s leading financial centers – New York, London, San Francisco, Los Angeles and Chicago. Baker Tilly is an independent member of Baker Tilly International, a worldwide network of independent accounting and business advisory firms in 145 territories, with 41,000 professionals and a combined worldwide revenue of $4.7 billion.

Please discuss the work location status with your Baker Tilly talent acquisition professional to understand the requirements for an opportunity you are exploring.

Baker Tilly is an equal opportunity/affirmative action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability or protected veteran status, gender identity, sexual orientation, or any other legally protected basis, in accordance with applicable federal, state or local law.

Any unsolicited resumes submitted through our website or to Baker Tilly US, LLP, employee e-mail accounts are considered property of Baker Tilly US, LLP, and are not subject to payment of agency fees. In order to be an authorized recruitment agency (“search firm”) for Baker Tilly US, LLP, there must be a formal written agreement in place and the agency must be invited, by Baker Tilly’s Talent Attraction team, to submit candidates for review via our applicant tracking system.

Responsibilities

The Channel Marketing Manager for Baker Tilly Digital proactively plans, develops and implements marketing strategy and content initiatives in alignment with go-to-market plans and relevant industry/service line business plans. They work closely with partners, team leaders, subject matter experts, marketing colleagues and others to understand target markets and recommend effective marketing strategies to drive lead generation and deepen brand awareness. In this role, the manager will plan, develop, and manage a wide array of projects to support demand generation including: thought leadership, webinars, sponsorships and events, speaking engagements, e-mail marketing, presentations, and advertising as well as develop and maintain effective sales collateral and practice-specific content.

This is a hands-on, proactive role in planning, managing, creating, and executing demand generation tactics and analyzing and interpreting campaign results.

Primary Duties

  • Define and develop marketing and brand building strategies and tactics to best execute the go-to-market plans of the practice and related industries
  • Manage and implement a wide range of marketing activities. This includes developing and maintaining marketing collateral, website content, standard pitch-books/templates, whitepapers, articles, hot topic alerts, case studies, client testimonials, video scripts and other forms of content
  • Work directly with practice and channel leaders to:
    • Collaborate and manage marketing strategies and content initiatives
    • Monitor, interpret and employ customer insights, industry research and information, competitor insights, etc.
    • Proactively develop key messages and value propositions in support of channel and vertical differentiators and make relevant thought leadership recommendations
    • Drive overall project management of sponsorships and events and contribute to pre- and post-show planning
    • Innovate, define and deploy marketing strategy and interpret performance results
    • Manage the marketing team to be effective, move fast and deliver results
    • Use applicable shared marketing dollars (NBA/MDF) to maximize reach and generate leads
  • Collaborate closely with other marketing colleagues to:
    • Align content with go-to-market plans across the firm
    • Establish industry/service differentiation and value propositions
    • Effectively leverage marketing shared resources and planning tools
    • Integrate topic research, target audience insights and competitive data into marketing strategy and mix
    • Identify events, associations and sponsorships aligned with business plans and growth strategies
    • Collaborate on related sponsorships and events and contribute to pre and post-show planning
    • Provide direction and guidance to direct reports in the performance of their roles, establishing work priorities and in achieving stated goals
    • Foster an environment that encourages curiosity and learning. Integrate and share new and successful tactics and best practices with colleagues as appropriate

Qualifications

  • Bachelor’s degree in marketing, business or related field required
  • Minimum of 7-10 years marketing experience required
  • Prior marketing management experience in a channel marketing environment preferred
  • Marketing leader with a passion for channel/alliance marketing, including marketing automation, CRM, sponsorships, events, digital advertising, and other marketing tactics
  • Excellent planner and critical thinking skills, including the development of metrics and the consistent review of data to measure the effectiveness, impact and engagement of marketing programs
  • Strategic thinker with a results-oriented mindset that is adept in communicating complex ideas and strategies to a variety of audiences
  • Excellent communicator with a proven ability to clearly convey complex ideas and strategy in terms that can be understood by a variety of audiences and education levels
  • Strong interpersonal skills and poise; ability to work well with executives, team members, customers and departments
  • Self-motivated, high sense of urgency leader that can effectively manage multiple projects and meet deadlines
  • Microsoft Office Suite skills required and experience with PowerBI and Salesforce preferred
  • Ability to travel 20-25% as needed

Additional Information

For California, Colorado, New York and Washington: The compensation range for this role is $94,640 to $200,590. Actual compensation is influenced by a variety of factors including but not limited to skills, experience, qualifications, and geographic location.

 

Apply Now