We connect our customers with recognized tools and services that empower them to create, build, and fix.

The Channel Marketing Manager – Ecommerce & D2C reports to the VP of Marketing and will create and execute high-impact marketing programs for ecommerce accounts such as Amazon, Home Depot, Acme, and Lowe’s, as well as D2C through baileigh.com, edwardsironworkers.com, and axiomprecision.com. This position is responsible for developing pricing and promotions, effectively launching new products, and supporting marketing initiatives. Responsibilities include analyzing and interpreting sales/profit, customer, consumer, and competitive data to support daily decision-making. This position is a key partner to the direct sales team, D2C website, and ecommerce accounts, helping drive significant growth.

Reporting out of the corporate office near Nashville, Tennessee (La Vergne), this position may be on-site, hybrid, or fully remote.

What You Will Do: Be a Critical Partner. Have a Voice. Lead.

• Create and develop annual promotional plans for ecommerce accounts and D2C to drive incremental growth.
• Manage multiple brands: Jet, Powermatic, Wilton, Baileigh, Edwards, and Axiom to drive profitable growth with ecommerce accounts and D2C websites.
• Execute new product launches with the commercial team to drive growth and margin accretion.
• Work directly with the brand team on customer program development from inception to delivery.
• Collaborate with product teams to effectively launch new products that meet end-user needs.
• Work closely with the direct sales team and ecommerce sales team to customize programs that drive significant business growth.
• Create and drive marketing programs to meet strategic growth objectives and increase sales among key customers.
• Support the Director of Ecommerce and VP of Direct Sales and Customer Experience in developing pricing strategies that maximize customer profitability, the company’s market share, and customer satisfaction.
• Assist with projects including forecasting, budgeting, timelines, due dates, and communicating sales feedback.
• Understand internal databases for PIM information, DAM, catalogs, etc., to meet the needs of key customers.
• Understand current programs and proactively support and communicate any changes while maintaining programs in accordance with agreements. Coordinate with product teams to maintain accurate product data (e.g., images, features & benefits, pricing).
• Monitor, track, and analyze the effectiveness of programs to support reporting, course corrections, and decision-making.

What You Will Need: Energy. Drive. Focus.

• Bachelor’s degree in marketing, business, or a related field preferred, or a combination of work and education.
• Minimum of 3 years of sales and marketing experience.
• Minimum of 3 to 5 years’ experience working with internal and external sales teams.
• Working knowledge of SAP and Salesforce.
• In-depth knowledge of customers and related D2C channels of trade.
• Highly proficient in MS Word, Excel, and PowerPoint.
• Strong organization, time management, problem-solving, communication, interpersonal, and negotiation skills.
• Ability to troubleshoot problems quickly and thoroughly, make decisions under pressure, and maintain tact in all situations.
• Effective communication and presentation skills when working with internal management and customer meetings.
• Exhibit good work habits and willingness to work extended hours to meet deadlines.
• Adaptability to a challenging and developing environment, and willingness to take on new responsibilities as the business evolves.

What You Will Gain: Inspiration. A Learning Environment. A Sense of Belonging.

At JPW Industries, we’re more than just a workplace – we’re a community of innovators, problem-solvers, and forward-thinkers. Join us and immerse yourself in an environment of inspiration, where learning never stops, and every day presents new opportunities for personal and professional growth. You’ll find a true sense of belonging as part of our global team, where your contributions matter and your talents are celebrated.

Benefits That Matter:

We believe in taking care of our team, which is why we offer a comprehensive benefits package designed to enhance your well-being and support your success. From competitive pay and annual bonuses to top-tier medical, dental, and vision coverage from day one, we’ve got you covered. Plus, enjoy perks like telehealth, flexible spending accounts, employer contributions to health savings accounts, and more. Our commitment to your wellness extends beyond the basics, with paid time off, designated holidays, life insurance, disability coverage, identity theft protection, and employee assistance programs. And let’s not forget about the fun – join us for employee appreciation activities that make every day a little brighter.

JPW Industries and Culture:

As a leader in metalworking and woodworking equipment and specialty shop tools, JPW Industries is known worldwide for our trusted brands – Jet, Powermatic, Wilton, Baileigh, Edwards, and Axiom. Our legacy of quality, reliability, innovation, and service spans generations, with products built to last and support teams dedicated to customer satisfaction. We’re driven by a shared mission to improve lives, enhance safety, and foster well-being in everything we do. At JPW, our core values guide us – we win as a team, act with integrity, put the customer first, believe in innovation, and play to win.

Be Part of Something Great:

If you’re ready to make a difference and be part of a team that values your unique skills and contributions, JPW Industries is the place for you. Join us and experience the fulfillment of being part of something bigger – where every day brings new challenges, opportunities, and successes. Together, let’s create a brighter future for ourselves and our customers.