Chief Marketing Officer

Job Category: Chief Marketing Officer
Job Type: Full Time
Job Location: Reston - VA

Check Point Software Technologies

As the Chief Marketing Officer, you will be responsible for developing and executing a comprehensive marketing strategy that aligns with our business objectives and reinforces our position as a trusted platform leader in the cybersecurity space, covering hardware, software, and services. You will lead a talented and cross-functional marketing organization, driving brand awareness & preference, demand generation, and customer engagement across diverse markets worldwide.

Key Responsibilities

  • Strategic Leadership: You will develop and execute a global marketing strategy aligned with overall business goals, covering hardware, software, and services businesses. You will be expected to collaborate with executive leadership to shape the company’s positioning, messaging, and go-to-market strategies across all segments.
  • Brand Management: You will lead efforts to strengthen and promote the company’s brand globally across all segments of the enterprise. You will ensure consistency and effectiveness of brand messaging across all channels and touchpoints.
  • Growth / Demand Generation: You will be accountable for quality lead generation programs to support sales goals and revenue targets across segments in our 3 geographies: Americas, EMEA, APAC. You will implement and optimize demand generation campaigns, leveraging both online and offline channels.
  • Digital Marketing: You will develop and implement digital marketing strategies, including SEO, SEM, social media, and email marketing. You will utilize data analytics to measure and optimize the effectiveness of digital campaigns.
  • Content Strategy: You will oversee the development of compelling and relevant content to engage target audiences worldwide, while collaborating with subject matter experts to create thought leadership content that strengthens the company as an industry authority.
  • Product Marketing: You must work closely with product management to develop go-to-market strategies for new launches. Create compelling product messaging and positioning to differentiate our offerings in the market. You are expected to stay abreast of industry trends, competitor activities, and customer needs, and use market insights to inform marketing strategies and identify new growth opportunities.
  • Team Leadership: You are expected to recruit, develop, and lead a large, high-performing global marketing team with senior leaders. You are expected to foster a collaborative and innovative culture within marketing that exemplifies the values of the organization.

Qualifications

  • Proven experience as a public company CMO or in a senior marketing leadership role within the cybersecurity or enterprise technology sector, covering hardware, software, and services.
  • Strong understanding of global markets and the ability to adapt marketing strategies accordingly.
  • Track record of successful demand generation and brand-building initiatives.
  • Excellent leadership and team management skills.
  • Exceptional communication and interpersonal skills, including experience with a large multi-cultural organization.
  • Analytical mindset with the ability to leverage data for strategic decision-making.
  • Bachelor’s degree in Marketing, Business, or a related field; MBA preferred. Technical degree a plus but not required.
  • Must be eligible to work in the US without sponsorship from an employer now or in the future

 

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