Chief Marketing Officer

Job Category: Chief Marketing Officer
Job Type: Full Time
Job Location: Los Angeles - CA

SquarePeg

 

We are seeking a Chief Marketing Officer who is excited about the opportunity to lead the growth and development of our California-based digital health tech D2C company. We are venture backed by top investors and have assembled an incredible team, and are looking for a Growth Marketing Lead to help scale the company. We are posting this job under “stealth mode” as we lead up to a launch, but can share details about the company upon application.

As our Chief marketing Officer, you will have the opportunity to build a high-value brand, lead the development of our marketing strategy and help us launch cutting-edge new oral health products that leverage AI.

The ideal candidate will have a passion for content creation, brand building, acquisition-based marketing, demand generation, copywriting, data analysis, and growth loop designs. They should have experience with FMCG / eCommerce / direct-to-consumer marketing and have a strong understanding of brand strategy development and execution.

You will work directly with our core executive leadership team and venture investors, and have the opportunity to build and grow a team, as well as bring on and manage agencies. We offer generous stock options and career growth opportunities.

Responsibilities

  • Crafting and curating marketing messages cohesively through paid and owned channels, as well as specific messaging/communications throughout the consumer lifecycle/journey
  • Planning & executing campaigns and all consumer-facing touchpoints through a brand calendar and coordinating asset creation and deliverables
  • Go to Market planning, communications, and execution for brand launch and new product lines/offerings
  • Drive revenue through customer acquisition and retention efforts, while executing strategies
  • Responsible for budget creation, including department level, e-commerce forecasting/actualizing, paid media budget assumptions
  • Manage Public Relations Agency and strategy
  • Manage Performance Media Agency and strategy
  • Spearhead the execution of AB testing/ tracking, results reporting, analyses, and recommendations
  • Oversee all aspects of social media marketing strategy, content creation/marketing, influencer relationships, affiliate programs, and partnerships

Qualifications

  • Experience managing / leading marketing campaigns for a D2C brand is preferred
  • Experience working in a fast-paced start-up environment preferred
  • Experience and comfort running a remote team of employees, agencies, and consultants
  • Strong copywriting skills
  • High competence in project and stakeholder management
  • Experience in consumer branding
  • Analytical capabilities
  • 7+ yrs experience, 5+ in marketing preferred

In addition to the exciting opportunity to lead the growth and development of our revolutionary digital health D2C company, joining our team also offers the following benefits:

  • Being part of a VC fund-backed company with a strong vision and a clear path for growth.
  • The opportunity to work with a highly talented and passionate team of individuals who are dedicated to revolutionizing the oral care industry through the use of Artificial Intelligence and Machine Learning.
  • A fast-paced and dynamic work environment where experimentation and innovation are encouraged.
  • Competitive compensation package and benefits, including health insurance and retirement savings plan.
  • The opportunity to grow with the company and take on increasing levels of responsibility and leadership as we continue to expand.

 

Apply Now