Content & Campaign Strategist

Job Category: Content Marketing
Job Type: Full Time
Job Location: United States

PlanSource

 

It’s an exciting time to launch a career with PlanSource, a rapidly growing benefits technology company with offices in Orlando, Florida, Salt Lake City, Utah and Bengaluru, India. We are all about making an impact, winning as a team and celebrating success. We work together to build innovative technology and are on a mission to help people live happier, healthier lives by maximizing the benefits of their benefits.

 

The Marketing team at PlanSource develops compelling messaging and campaigns that fuel our Go-to-Market team with everything they need to inspire our customers and partners to choose PlanSource. We work with many teams across the organization including sales, product, operations and more to increase demand of our technology through webinars, events, videos, campaigns, product launches and other self-service thought leadership tools and resources.

 

We are looking for an energetic and driven Content & Campaign Strategist to be a key contributor to the marketing team. In this role you will strategize and implement content marketing activities for all channels within the PlanSource ecosystem including webinars, emails, blogs, social media campaigns, thought leadership and more. You are a strong writer with a knack for creating creative content that stands out.

 

You’ll work closely with our Marketing, Sales, Product and Customer Success team to help us maximize the effectiveness and efficiency of all of our Marketing programs. You’ll have a direct hand in driving company growth, helping our GTM teams launch campaigns and understand why and how they worked (or didn’t!).

 

WHAT YOU’LL ACHIEVE:

  • Create content marketing campaigns to drive pipeline and bookings.
  • Write rich, SEO optimized content that drives lead generation, prospect discovery and brand awareness such as blogs, webinars, eBooks, infographics, guides, templates, etc.
  • Write engaging and entertaining content for marketing campaigns, presentations, websites, sales tools, blogs, social media, webinars, advertisements, trade show. marketing and other digital and print media that is consistent with our brand.
  • Strategize demand generation campaign topics for blogs or thought leadership content (1-3 per quarter) to drive pipeline and bookings.
  • Own and manage the content calendar to ensure consistent engagement and deadlines.
  • Assist with digital marketing efforts to ensure copy is in line with brand image and tone.
  • Align internal teams on each campaign including product, social (paid and organic), design, reporting and business development.
  • Work with team members across our team and in our company to ensure proper messaging, timing, and execution of multi-channel campaigns.
  • Collaborate on digital content strategies across all online platforms to ensure consistent branding (social, website, email, paid search etc).
  • Assist with webinar process including content development, logistics, promotion and follow-ups.
  • Collaborate with SEO strategist on Knowledge base by editing and proofing content.
  • Create gated resources (guides and reports) including the research process, outline and copy building and collaboration with design.

About You:

  • A Bachelor’s degree in a business-related program.
  • Deep understanding of benefits technology and SaaS, along with B2B software sales and/or marketing experience.
  • 5+ years experience in marketing, communications, social media or content marketing.
  • 1 – 3 years experience with CRM and Marketing Automation tools (Salesforce is a must + Pardot, Marketo or similar).
  • Experience with original content creation and lead generation through content marketing.
  • Knowledge of lead management/lifecycle (MQL to Close/Won opportunities) and how to analyze and develop actionable recommendations for improving programs.
  • Ability to juggle multiple projects at once in a fast-paced, results-oriented environment.
  • Excellent organizational skills, skilled and creative writer, attention to detail and a strong sense of urgency and follow-through.

What We Offer:

  • Great benefits package, including a full suite of health benefits, a generous 401(k) Plan, unlimited PTO, paid parental leave, a strong rewards and recognition program, and a focus on mental health and well-being.
  • An inclusive environment with Employee Resource Groups to join, volunteering days and the ability to donate to organizations of your choice through our recognition platform.
  • The opportunity to work for a growing, established technology company, but work side-by-side with a small, dynamic team of talented professionals.
  • Fast-paced environment with big goals and the opportunity to make a big impact.

 

Apply Now