Company: Right Side Up
Job Title: Freelance Content Marketing Consultant (Talent Collective)
Location: Remote
Job Type: Contract / Freelance (10–40 hours per week)
Salary: Not mentioned
Description:
Right Side Up is a collective of premium marketing talent, partnering with early-stage startups, high-growth tech companies, and Fortune 500 brands to drive measurable growth. This opportunity is to join their talent collective and does not represent a specific full-time role or immediate client opening.
This role is suited for marketers who can develop and execute content strategies across B2C, B2B, and D2C environments. Projects may involve building content programs from scratch, scaling existing initiatives, or supporting targeted campaigns across multiple channels.
Responsibilities:
- Develop and execute content marketing strategies aligned with business and growth goals
- Create and manage editorial calendars across multiple channels (blog, email, social, etc.)
- Produce and/or oversee high-quality content including articles, guides, case studies, and campaigns
- Optimize content for engagement, conversion, and search visibility
- Analyze performance and iterate based on insights
- Support brand storytelling across customer touchpoints
- Identify opportunities to scale content production and distribution
Requirements:
- Strong foundation in content marketing across B2C, B2B, and/or D2C
- Experience building and scaling content programs
- Ability to balance creative storytelling with performance-driven outcomes
- Familiarity with SEO principles and content optimization best practices
- Experience collaborating cross-functionally with marketing, product, and creative teams
- Strong project management and organizational skills
- Excellent writing, editing, and communication skills
Nice to Have:
- Experience with content distribution strategies (paid, social, partnerships)
- Familiarity with marketing analytics and content performance tools
- Experience in high-growth startup environments
- Experience supporting both strategic planning and hands-on execution