Content Marketing Lead

Job Category: Content Marketing Lead - Marketing
Job Type: Full Time
Job Location: Los Angeles - CA

Kintone is seeking a Content Marketing Lead to drive overall content strategy and execution across brand and supporting channels.

As a storyteller, you will build brand trust through compelling content and concepts, showcasing the product through engaging assets, formats, and platforms. You will collaborate with the Marketing team to support go-to-market strategies and cross-functional initiatives.

Key Responsibilities:

  • Lead and execute a comprehensive content strategy aligned with product, mission, and brand presence
  • Oversee production of all brand assets including emails, social media, ads, videos, eBooks, webinars, and more
  • Develop and manage content calendars and distribution processes with cross-functional teams
  • Lead performance marketing content and collaborate with growth teams on user journey and ad optimization
  • Manage freelancers and external contributors from briefing to final delivery
  • Own content initiatives such as newsletters, blogs, social posts, and drip campaigns
  • Track, analyze, and report performance with data-driven recommendations
  • Optimize content using SEO and CRO best practices to drive traffic and conversions
  • Maintain consistent brand voice and messaging across all channels

Qualifications:

  • 4+ years of experience in content marketing (strategy + execution)
  • Bachelor’s degree in Marketing, Communications, Business, Journalism, or related field
  • Strong expertise in copywriting, storytelling, and graphic design
  • Proficiency in SEO and CRO strategies
  • Experience with CMS (e.g., WordPress), CRM/automation tools (e.g., HubSpot), and analytics tools (Google Analytics, Excel, Miro)
  • Strong project management skills with ability to manage multiple initiatives

Preferred Qualifications:

  • Knowledge of HTML, CSS, JavaScript, and technical SEO
  • Interest in low-code/no-code platforms and emerging tech
  • Experience working with Japanese companies or partners
  • Japanese language proficiency (business level preferred)
  • Spanish proficiency (optional)

Benefits:

  • Medical, dental, and vision insurance
  • 401(k)
  • Tuition assistance
  • Performance bonus
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