Content Marketing Manager

Job Category: Content Marketing
Job Type: Full Time
Job Location: Louisville - KY

Arvato

In this role, as the Social Media & Content Marketing Manager (B2B), you will build, maintain, and grow Arvato’s community of clients & prospects by creating and sharing relevant content, as well as networking through social media, email, and phone. Acting as a support to the Business Development Team, you must plan persuasive approaches and pitches that will convince potential clients to do business with Arvato. You must develop a rapport with our target community and support introductions to the Business Development Team.

YOUR TASKS

  • Create and implement social media strategies and campaigns to drive engagement, awareness, and action to advance our brand awareness and lead generation
  • Draft, edit, design, post, and manage content across multiple social media channels – especially LinkedIn, Twitter, and Instagram
  • Continuously screen & analyze Arvato’s solutions & capabilities and client operations for relevant best practices, competitive strength, and unique selling points as input for posts and storytelling
  • Analyze the competition and their strengths and weaknesses, and position Arvato’s strengths against them
  • Monitor & analyze campaign and social media KPIs, develop monthly reporting, and initiate optimizations and recommendations for improvements
  • Create and publish press releases PR in cooperation with our corporate PR team and build relationships to relevant media, editors, and influencers
  • Research potential clients and identify decision makers within the client organization, and document findings on the CRM system

YOUR PROFILE

  • 3+ years proven work experience in B2B marketing with a focus on social media and content marketing
  • Established contacts and presence with social media channels – especially LinkedIn, Twitter, and Instagram
  • BS/BA degree in Marketing or a relevant field
  • Experience using AI tools for content creation, automation, and analytics (e.g., ChatGPT, Jasper, Midjourney, Notion AI, etc.)
  • Familiarity with AI-driven ad targeting and performance optimization
  • Industry experience in logistics outsourcing / 3PL preferred
  • Excellent writing skills (posts, articles, press releases)
  • Ability to self-manage, juggle multiple priorities, and pay strong attention to details
  • Excellent listening and communication skills with a strong ability to create and build relationships
  • Ability to produce high-quality work in a fast-paced, deadline-driven team environment

WE OFFER

  • Medical, Dental, Vision, Life Insurance, and Disability Pay
  • 401(k) with company matching up to 6%
  • Paid Time Off, including paid holidays
  • Flexible Spending Accounts
  • Voluntary benefits such as legal and financial assistance, pet insurance, and more
  • Employee Assistance Program
  • Ongoing employee development opportunities including tuition reimbursement, scholarships, and training
  • Commuter benefits
  • Employee engagement activities
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