Content Marketing Manager

Job Category: Content Marketing
Job Type: Full Time
Job Location: US - Remote

15Five

 

The Content Marketing Manager oversees the strategy and execution of 15Five’s content, social media and SEO programs, managing the HR Superstars content sub-brand, and contributes to 15Five’s brand and experiential marketing programs. This includes the creation of relevant, valuable content for strategic HR leaders, attracting engaged audiences that can be converted and nurtured into revenue, and shaping events and experiences that attract, delight and convert our ideal customer profile while creating lasting brand memories.

SCHEDULE / WORK LOCATION

Anywhere in the U.S.

This is a full-time, salaried exempt position. The typical work week will be Monday through Friday, between the hours of 9:00 am and 5:00 pm (flexible), working an expected 40+ hours/week. Ability to accommodate early-morning or after-hours meetings at least 4 days a week is a must due to collaboration across various time zones.

REPORTS TO

Senior Director, Corporate & Product Marketing

OUTCOMES

  • Act as editor-in-chief of 15Five’s content marketing program creating resonant content and experiences
  • Oversee an editorial calendar and philosophy that delivers on the editorial mission of 15Five’s content marketing program: to elevate HR leaders to become more strategic
  • Use qualitative and quantitative data to inform our investment in content creation spanning the HR Superstars blog, podcast, branded, social media channels as well as long-form resources
  • Oversee external agencies and freelancers
  • Develop and nurture audiences into revenue
  • Oversee content distribution across all owned channels, including email newsletters, social media and community, and employee advocacy
  • Collaborate with cross-functional teams at 15Five to make content available to prospects and customers
  • Oversee our SEO program to boost organic traffic, develop audiences we can nurture into revenue, and manage our agency relationship
  • Measure and optimize content marketing’s impact on key marketing and business goals, maintaining a dashboard of key KPIs and demonstrating positive growth
  • Shape events and brand experiences
  • Lead content development and brand experiences for key events such as HR Superstars LIVE, Thrive, and other experiential marketing programs
  • Collaborate with the Corporate Marketing team to conceive and execute brand marketing campaigns and inform brand strategy

COMPETENCIES

  • Market Orientation. You deeply understand that no HR leader owes us their attention, that it must be constantly earned. You’re curious about the unmet needs of HR leaders and strive to develop differentiated content and experiences that fill those needs. You ruthlessly defend the editorial integrity of the content we ship.
  • Creativity and Communication. You’re adept at creating delightful, memorable experiences across any medium, with a strong knack for copywriting, visual aesthetics, in-person experiences and more. You’re an outstanding communicator.
  • Outcome Orientation. You use data and trends to inform not only what you create, but how your work is delivering a marketing and business impact. You always begin with the end in mind, and are adept at developing and adapting a program to meet a specific objective.

Desired Experience

  • 5+ years in a content marketing leadership role, with experience collaborating across creative, events, social media, brand and demand roles
  • A vast body of work and compelling portfolio spanning long-form written content, short form content, physical and virtual event concepts and social media
  • Familiarity with overseeing creative talent including freelance writers, photographers, event planners, creative agencies, etc.
  • Deep experience with SEO best practices, website analytics, and social media platforms

SAMPLE WEEK IN THE LIFE

  • Monday: Participate in the Company Boost and Marketing Team Meeting, ensuring strategy and key goals are in alignment with company and team goals. Review this week’s social media calendar.
  • Tuesday: Meet with SEO agency to review progress and determine the next round of creative briefs. Assign to freelancers. Recommend a creative concept for an upcoming event.
  • Wednesday: Meet with the Corporate Marketing team to review team OKRs for the upcoming quarter, and share a point of view on the strengths and weaknesses of the current program. Dive deep into monthly analytics and recommend tactical adjustments.
  • Thursday: Host 1:1s with two key freelancers. Align with the Demand Generation team on their planned campaigns for the quarter and content needs. Deep work time to end the day.
  • Friday: Host a book club for the team focused on a relevant topic. Review, edit and ship next week’s blog posts for publication. Meet with podcast production agency.

$100,000 – $112,000 a year

About 15five

15Five is the holistic performance management company. 15Five equips HR teams with a complete platform solution to improve manager effectiveness, drive high performance and engagement, and increase retention. 15Five’s easy-to-use software, coaching, manager training, and community enables HR leaders to continuously measure engagement and performance, and empower managers to drive change.

At 15Five, We Focus On Building a Diverse Team That Prioritizes Inclusivity And Celebrates Everyone’s Unique Identity. We Are Proud Of Our Thriving Hybrid Culture That Supports a Remote-first Workplace Balanced With Distributed Office Hubs, And Annual Opportunities For All Employees To Connect In Person. We Also Offer

  • Full Medical, Dental, and Vision Insurance
  • Flexible Time Off (minimum 3 weeks off every year)
  • Employer paid Short-Term, Long-Term Disability, and Term Life
  • 401K with 4% match at 6 months of employment
  • Inclusive Benefits Stipend (to help cover some of the gap on medical needs not covered by traditional benefits)
  • Up to 16 weeks Paid Parental Leave for birth and non-birth parents
  • 15 paid holidays in 2024
  • TalkSpace (mental health therapy)
  • Wellness Coach App (offers meditation and movement classes, courses, workshops, and panels in a live and interactive setting)
  • Thrive Time (2 hours of time on Friday dedicated to your personal self-care/self-growth/recharge activities)
  • Monthly reimbursement for internet
  • Sabbatical Program accessed at 7 Years
  • We also provide extensive training and development such as strengths discovery and alignment and Manager specific development opportunities

 

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