Content Marketing Manager

Job Category: Content Marketing
Job Type: Full Time
Job Location: Lehi - UT

Young Living Essential Oils

Young Living is a universally known, household name that is revered and respected for the countless benefits it brings to humanity. Propelled by the world’s purest essential oils and oil-infused products, along with our passionate commitment to empowering individuals to whole-life wellness, we champion the modern essential oil movement. A global, purpose-driven wellness revolution is underway, and Young Living leads the charge.

Working at Young Living

Our community of wellness started small in 1993, when D. Gary Young and Mary Young developed their first organic herb farming and distillation operation. After establishing Young Living in 1994, the Youngs developed its groundbreaking Seed to Seal® process, which preserves the integrity and potency of essential oils through every step of the production process.

Summary

We are seeking an innovative and experienced Content Marketing Manager to lead our social media and content strategy and execution across multiple platforms. The ideal candidate will have a strong background in social media management, content creation, and copywriting with a passion for health and wellness. This role is crucial for supporting the US sales and marketing strategy through compelling campaigns and informative content that resonates with our Brand Partners.

Key Responsibilities

  • Social Media Management: Develop and execute strategies for our Instagram, Facebook, Blog, and Pinterest accounts to increase engagement, sales, brand voice, and follower growth. Monitor trends, create content calendars, and manage daily interactions.
  • Content Creation: A dynamic and trend-savvy content creator with a deep understanding of viral social media trends, capable of leveraging current digital movements to create engaging and relevant content that resonates with target audiences and amplifies brand visibility. Ensure content aligns with our brand voice and addresses the interests and needs of our audience.
  • Copywriting & Editing: Write and edit copy for various marketing materials, including social media posts, blog articles, email campaigns, and promotional materials. Maintain a consistent tone and style that reflects our brand values.
  • Strategy Development: Collaborate with the US and Global marketing team to develop and implement social media and content strategies that drive traffic, generate leads, and support overall business objectives. Analyze performance metrics and adjust strategies as needed.
  • Health & Wellness Focus: Leverage your knowledge of health and wellness to create content that educates and inspires our audience. Stay updated on industry trends and integrate relevant information into our content.
  • Community Engagement: Foster relationships with our online community by responding to comments, messages, and inquiries in a timely and professional manner. Encourage user-generated content and manage influencer partnerships.
  • Campaign Management: Plan and execute content-driven campaigns that align with US product launches, promotions, and seasonal events. Monitor campaign performance and optimize based on data and feedback.

Qualifications

  • Skills: Exceptional copywriting and editing skills with a keen eye for detail. Proficiency in social media platforms (Instagram, Facebook, Pinterest) and content management systems. Strong analytical skills with the ability to interpret performance data and make data-driven decisions.
  • Personal Attributes: Innovative and creative thinker with a passion for health and wellness. Strong organizational skills and the ability to manage multiple projects simultaneously. Excellent communication and interpersonal skills.
  • Technical Proficiency: Familiarity with social media management tools, analytics platforms, and content creation software.

Preferred Education And Experience

  • Bachelor’s degree in Marketing, Communications, Journalism, or a related field.
  • 5+ years of experience in content marketing, social media management, or digital marketing.
  • Experience in the health and wellness industry is preferred.
  • Experience working with influencers or managing influencer campaigns is a plus.

Required Education And Experience

  • Bachelor’s degree or equivalent combination of education and experience.
  • 3-5 years of experience in content marketing or social media management.
  • Proficiency in content creation and copywriting, with a portfolio demonstrating previous work.
  • A combination of education and experience may meet the requirements of the role.

 

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