Gem

Location: San Francisco, CA. This role is based 2 days per week out of our San Francisco, HQ and is not eligible for full-time remote work.

Compensation: The annual salary range for this role is $110,000-$121,500 USD in addition to equity & benefits.

The range displayed on this job posting reflects the minimum and maximum target depending on the location of each candidate. In addition to location, other factors including level, job-related knowledge, skills, and experience will determine compensation.

About Gem

Gem is the AI-powered recruiting platform TA teams love. It helps you maximize productivity, hire faster, and save money – all while giving recruiters a solution they find easy to use. Use Gem as your all-in-one recruiting platform or enhance your existing ATS with integrated products for CRM, sourcing, scheduling, analytics, career sites, events, and more. Over 1,000 companies – from startups to industry leaders like Airbnb, Wayfair, Cintas, Carmax, Doordash, and Zillow – trust Gem to hire with speed and ease. See why Gem is the recruiting industry’s most beloved solution, with a 4.8/5 rating on G2.

With Gem, You Can

• Attract, engage, and hire talent faster: Build talent pipelines across all channels through sourcing, nurture, events, career sites, inbound, and more. With Gem, teams can source talent five times faster and double their talent pipelines.
• Maximize recruiter productivity: Use AI and automation to save time on routine tasks like reviewing applications, scheduling interviews, and managing follow-ups. Recruiters using Gem can review twice as many applications, schedule twice as many interviews, and engage four times as many candidates as before.
• Unlock data-driven recruiting: Get analytics that everyone can use. Debug your funnel, monitor pipelines, forecast hiring, and demonstrate impact, all without complex BI tools. With Gem, TA teams use data to position themselves as strategic partners to the business.
• Simplify your tech stack and cut costs: Consolidate multiple tools into one platform and reduce your spend on recruiting technology, external sourcing, and job boards by up to 50%. Save on standalone solutions with Gem’s end-to-end bundle and take advantage of past candidate relationships to reduce your reliance on sourcing new talent.

The Team & Role

The ideal candidate is a great communicator and inspiring storyteller who can captivate an audience across multiple formats. You are a versatile content marketer who does more than just write blogs—you think holistically about content strategy and create a range of content types that delight our audience.

If you’re excited about experimenting with new content types while producing high-quality pieces, we’d love to hear from you!

What You’ll Do Day-to-day

• Develop and own Gem’s content strategy, creating a variety of formats, including blogs, ebooks, reports, videos, social posts, infographics, and audio clips.
• Produce high-quality, well-researched content that drives organic traffic, engages site visitors, generates leads, and supports broader marketing goals.
• Treat each content release like a product launch, ensuring it reaches the right audience at the right time to maximize impact and brand awareness.
• Experiment with innovative content types and formats that go beyond traditional blogs and ebooks, capturing audience attention in new ways — think engaging social posts, video clips, and audio snippets
• Repurpose existing content from webinars, ebooks, and events into digestible formats for social campaigns, digital ads, and more.
• Collaborate with the marketing team to create compelling promotional assets across social media, digital ads, and email to attract and engage more visitors.
• Monitor and analyze key performance metrics like downloads, subscriptions, and SEO to continuously optimize content performance.
• Stay ahead of industry trends and challenges to conceive fresh content ideas that inspire talent acquisition professionals and position Gem as a thought leader.

About You

• You’re able to ramp up on the talent acquisition industry, understand key trends, and tap into our buyers’ key pain points so what you produce is relevant to them
• You’re a creative thinker who knows how to capture attention in a crowded digital space. You excel at the basics but love experimenting with new ways to engage our audience.
• You’re data-driven, both in crafting compelling, data-centric content and using key metrics to decide what content will have the most impact.
• You want to own Gem’s content strategy — from written pieces like blogs, ebooks, and reports to more interactive pieces like short-form videos, social posts, infographics, and audio clips.
• You believe in quality over quantity — that means creating valuable content and finding creative ways to maximize their reach and impact rather than churning out high volumes of content.
• You’re able to connect with industry leaders and practitioners who can share their wisdom so you can produce relevant, expertise-driven content
• You’re willing to push the envelope with a message that emotionally resonates with our audience, even if it goes against the grain
• You get to the point without adding unnecessary words. You’re concise and know how to engage busy leaders over their coffee break

Requirements

• 3+ years of experience in content-focused roles at B2B software companies
• Ability to produce and repurpose content in multiple formats in creative ways like blogs, e-books, reports, video, and audio
• Ability to produce short-form content from larger content pieces for effective promotion and distribution
• Hands-on experience with SEO and website traffic metrics, including proficiency with Google Analytics
• Demonstrated ability to work both autonomously (we love a proactive self-starter!) and collaboratively in a cross-functional capacity
• Intellectual curiosity that seeks to understand what a target audience will consume and how to best communicate it
• Results-oriented, with a proven ability to prioritize, multi-task, and deliver on time