Influential is an AI social data and conversion technology, as well as a Developer Partner of IBM Watson and a Facebook Marketing Partner. Utilizing a network of over 1,000,000 social media influencers as a tactic for distribution, Influential runs both native and paid campaigns on Facebook, Instagram, Snapchat, Twitter, and YouTube for Fortune 500 brands including Walmart, McDonald’s, Pepsi, Nestlé, General Mills, Toyota, Samsung, Sony Pictures and many more. Influential is the only company that can track deterministic one-to-one in-store foot traffic and sales attribution from paid influencer posts, as well as TV tune-in lift and attribution. Influential is a strategic partner of WME and Oracle’s Moat and has offices in Beverly Hills, New York City, and Las Vegas.
Overview
We are seeking a Content Marketing Manager who will be the owner of all creator-facing content, communications, and storytelling for Captiv8’s social commerce products, including Creator Storefronts and Affiliate Programs.
You will create high-quality content (written, visual, and short-form video), manage creator-focused social media channels, produce weekly newsletters, and support the growth of our top creator segments. You will also track social commerce metrics and partner closely with Product, Product Marketing, and Creator Success to share insights and recommend optimizations across the platform.
This role is ideal for someone who is a content creator themselves or has deep knowledge of creator workflows, social trends, and performance-driven content.
Responsibilities
Creator Content & Communications
- Own all creator-facing content and communications for Captiv8’s social commerce products.
- Produce a weekly creator newsletter featuring program updates, product tips, trends, and curated content.
- Develop and deploy ad-hoc email marketing campaigns to drive adoption, activation, and retention.
- Create clear, compelling product copy for storefront features, affiliate instructions, onboarding flows, notifications, and in-platform messages.
- Support updates to email onboarding drips, creator notifications, tooltips, and educational content.
Social Media & Content Creation
- Create, film, edit, and publish short-form content across Instagram, TikTok, and emerging channels to promote Captiv8’s creator tools.
- Run Captiv8’s creator-facing social media accounts end-to-end (strategy, calendar, execution, reporting).
- Develop content including:
- Tutorials
- Product explainers
- Creator tips
- Success stories
- Feature launches
- Trend-aligned short-form videos
- Ensure brand voice is authentic, helpful, and aligned with what creators respond to.
Social Commerce Insights & Optimization
- Track performance metrics across storefront and affiliate programs (e.g., adoption rates, link creation, click-through, GMV indicators).
- Identify insights, trends, and creator behaviors to inform product and operational improvements.
- Share clear recommendations with internal teams (Product, Creator Success, Product Marketing) on how to optimize creator experience, drive conversions, and improve content performance.
VIP Creator Nurture & Product Feedback Loop
- Support top creator segments by:
- Surfacing best practices
- Highlighting success stories
- Helping identify gaps in product or processes
- Work closely with Creator Success to collect creator feedback and translate it into actionable product recommendations.
Qualifications
- Bachelor’s degree and 3+ years in Content Marketing, Social Media, or Creator-focused Marketing.
- Demonstrated experience creating content across TikTok, Instagram, Reels, Shorts, or YouTube.
- Strong writing skills: able to produce newsletters, product copy, and short-form content.
- Comfortable reviewing and interpreting performance data to guide decisions.
- Experience with email platforms, social scheduling tools, and basic design or editing tools.
- Strong communication, organization, and project management abilities.
- Passion for empowering creators and understanding creator workflows.
- Bonus: You are a creator yourself (even at a micro level).