ASUS

The Content Marketing Specialist is responsible for leading our commercial marketing digital content initiatives. The role requires a unique blend of strong writing skills, email marketing expertise, and a deep understanding of social media trends. This candidate will be responsible for creating compelling written content, managing our social media presence, and planning and executing high-performing email marketing campaigns that drive engagement, leads, and revenue.

Essential Duties and Responsibilities:

• Develop high-quality, engaging, and SEO/GEO-optimized content (blogs, white papers, case studies, newsletters, website copy, etc.)
• Craft messaging that aligns with the brand’s tone, positioning, and business goals
• Plan, write, and manage email marketing campaigns (newsletters, lifecycle emails, promotional campaigns)
• Use A/B testing and segmentation to improve open rates, CTRs, and conversions
• Work with design and development teams to build and optimize responsive email templates
• Create and implement social media strategies aligned with marketing goals
• Monitor audience engagement and community management
• Track and analyze performance, report on key metrics, and make data-driven improvements

Knowledge and Skills:

• Excellent written and verbal communication skills in English
• Working knowledge of SEO, Google Analytics, and email metrics
• Strong project management and organizational skills
• Proficiency in Adobe Creative Suite (including Photoshop and Premiere)

Required Qualifications:

Years of Education

• Bachelor’s degree in Marketing, Communications, Journalism, or related field

Work Experience

• 1-3 years of experience in content writing and social media management

Preferred Qualifications:

• Enthusiastic, eager to learn, and proactive in taking on new challenges

Working Conditions:

• Office Only: Typically works in an office environment
• Requires sitting, operating a computer keyboard, telephone, and other office equipment for extended periods of time
• May involve travel to meetings, events, and conventions

$68,640-$80,000 annually is the estimated pay range for this role working in Fremont, California office. The final amount will be determined based on qualifications & experience of the candidate relative to the role. Our employee comprehensive benefits include bonuses, medical, dental, vision, life insurance, AD&D insurance, Paid Time Off, EAP, & 401(k).