GFL Environmental

We are looking for a dynamic, experienced and solutions driven SEO Content Writer to join our Environmental Services marketing team. You will be responsible for creating, editing and optimizing compelling content across our digital properties to drive organic traffic, improve search engine rankings and support overall marketing goals. You will translate complex product and service information and marketing strategies into clear, persuasive and search engine friendly copy for web pages, blog posts, product descriptions and other digital formats.

You will report directly to the VP Marketing – Environmental Services, and must be comfortable working cross-functionally and independently with a variety of teams and departments within the company.

Key Responsibilities

• Develop engaging, well researched and grammatically correct copy for the various digital channels: Including website pages, blog articles and landing pages
• Analyze content performance metrics (ie: organic traffic, conversion rates, time on page) and use data to refine and iterate on existing content
• Collaborate with the web development and design teams to ensure content is displayed in a user friendly and aesthetically pleasing manner

Knowledge, Skills And Competencies

• Proven ability to write high quality, engaging copy.
• Basic understanding of fundamental SEO writing concepts, including keyword research, search intent, and technical SEO factors affecting content.
• Familiarity with managing and editing content, in Content Management Systems (CMS)
• Familiarity with SEO and content impact on AI, and how to produce content that is AI optimized.
• Bonus points for those who have experience with internet marketing tools such as google analytics, microsoft clarity, and screaming frog, SEMrush.