Content Specialist

Job Category: Content Marketing
Job Type: Full Time
Job Location: US - Remote

Ironpaper

Ironpaper is a B2B growth agency that works with remarkable clients to achieve their growth goals through inbound marketing. We are hiring a full-time Content Specialist with a passion for writing and research to create compelling content for niche B2B & technology industries. You must reside in the US (excluding California) and be able to work from 9am to 6pm EST.

Our growing team is very collaborative and passionate about the work we do. We provide an inclusive and supportive environment that enables our employees to grow and be challenged to do their best work.

We embrace diversity in all forms, value the talents, perspectives, and contributions of people from all backgrounds, and encourage people from diverse backgrounds to apply. You can read more about our commitment to diversity, equity and inclusion here: https://www.ironpaper.com/dei-at-ironpaper

We strongly encourage you to apply even if they don’t meet 100% of the criteria for the position. We’ll do our best to match you to a role that best meets your skills, experience, and interests.

The Role

Ironpaper is looking for a motivated content specialist to create engaging content for B2B industries like energy, software, and manufacturing. This role combines creative thinking, strategic content mapping, and the use of AI tools to create impactful content that drives business results and supports client goals.

The Day-to-Day

Content Mapping + Strategy:

  • Define what content is needed to ensure business objectives are met by working with clients and internal teams to create strategic content plans.

Content Creation + AI-Enhanced Research & SEO:

  • Create buyer pain point-focused content that supports lead qualification and generation. This activity may include keyword research, writing, desk research, interviews, and more, leveraging AI when appropriate.

Content Performance + Optimization:

  • Collaborate with internal teams to monitor content performance, optimize content using AI tools, and identify underperforming pieces to improve.

Full-Pipeline Content + Buyer Engagement:

  • Produce engaging content that demonstrates the clients’ expertise and articulate strategies that ensure content moves buyers through the sales pipeline.

Content Ideas + Insights:

  • Pitch innovative content ideas with a strategic rationale, using data-driven insights to back up your recommendations. Understand the performance of content assets and share actionable insights with clients to guide future strategies.

Industry Insights + Strategic Collaboration:

  • Keep internal teams up to date on industry trends through SME interviews, industry publications, and newsletters. Collaborate with clients to translate business strategies into content, ensuring alignment with long-term goals and industry trends.

About You:

  • Experience working in an agency or writing for industries like Technology, Energy, Manufacturing, B2B Healthcare, Aerospace, or Logistics/Supply Chain.
  • A portfolio showing professional work on business or technology topics.
  • Strong conceptual thinking to see how content fits into bigger marketing and business goals.
  • Comfort with technology and AI to help with research, content creation, and data-based strategies.
  • Excellent communication skills to explain complex topics in an understandable way.
  • Action-oriented and willing to find ways to improve content performance.
  • Must be able to work full-time remotely within the US (excluding California) from 9 am to 6 pm EST.
  • Critical thinking to analyze industry trends and turn them into great content ideas.
  • Must be a kind and driven individual who is passionate about their work.
  • Strong presentation, communication, writing, editing, and research skills.
  • Strong understanding of technology, digital, and business subjects.
  • Comfortable working in a remote environment and digitally engaging clients/colleagues
  • Extra credit for experience working in Hubspot

Our Comprehensive Benefits Include:

  • Competitive salary from 60-75K. Additional opportunities for senior or leadership roles.
  • 401(k) Benefit with matching to 4%
  • Medical plan options with generous employer contributions
  • Dental and vision employee coverage at no cost
  • Collaborative and supportive culture
  • Client work expectations that enable a work-life balance
  • Generous paid time off
  • Continual learning and professional development
  • Parental leave
  • Flexible Fridays and a Winter holiday week off

 

Apply Now