Universal Music Group

UMG is currently seeking a Coordinator, Digital Marketing. They are responsible for coordinating and supporting the execution of the web, social, and UGC elements of an artist’s digital marketing campaign, enabling digital storytelling and audience development – including but not limited to digital promotions, artists websites, fan acquisition and engagement, video releases, influencer campaigns, creation/implementation of digital tools and products to increase fan engagement, advertising, etc. and drive consumption & conversion.

How You’ll CREATE

Support asset creation & execution of digital marketing campaigns for senior members of the team.

• Communicate and work collaboratively across label departments including Marketing, International Marketing, Commercial Strategy,  Creative, Finance, Research & Insights, and Production.
• Daily administrative tasks as needed, including organizing meetings and sending calendar and conference invites.
• Process invoices and coordinate budget communication internally, as well as vendor communication.
• Coordinate automated submissions across digital marketing partners and Internal UMG processes, and follow through on details needed.
• Create trackable, affiliate links for multi-tiered campaigns and initiatives and monitor performance.
• Contribute ideas and participate in brainstorms and throughout campaign planning – keep abreast of existing and emerging media and marketing trends.
• Work with visual and art departments on creative digital content, optimization, routing, and scheduling.
• Track, analyze and utilize campaign, social data, consumer behavior online, and audience awareness to help optimize digital marketing efforts.
• Support execution of engaging UGC campaigns across short form content platforms that drive creations, trends, and vitality of music on the platform while also building artist audiences.
• Monitor campaign goals and objectives around awareness, engagement, consumption (streams, video views), and conversion (pre-orders, D2C) with measurable KPIs.
• Track-specific milestones, including email, social and advertising conversion rates, plays and views, number of fans acquired, campaign spend and ROI against project goals.
• Identify viral, digital word-of-mouth marketing opportunities with the goal of driving traffic, fan acquisition, and creating brand awareness for artists and participate in team & campaign brainstorms.
• Discover new sites, accounts, creators, and outlets to promote artists and maintain relationships.

Bring Your VIBE

• Must have 1-2 years experience in digital, marketing, or content creation with focus on analytics and content.
• Strong analytical background and ability to create and update reports.
• Exceptional executor and communicator with a proven track record for accountability.
• Excellent communication, oral and written skills are a must. The candidate will be collaborating with presenting campaigns to and contextualizing results for a broad audience every week.
• Must be proficient with using Excel, PowerPoint or Keynote and be comfortable with collaboration and asset management tools like Google Drive, Box, Monday.com and the like. Adobe Creative cloud proficiency a plus.
• Ambitious individual sought who is a self-starter requiring minimal direction. Must thrive in a team environment but be able to take initiative and work independently.
• Candidate must be motivated, creative, innovative, organized, detail-oriented and accustomed to working under tight deadlines.
• Candidate must have strong computer knowledge of various music applications and excellent knowledge of the Internet. Passion for music and internet is a must!

Perks Playlist

• Be part of an entrepreneurial, global organization that values authenticity, drive, creativity, relationships, and a competitive spirit
• Comprehensive medical, dental, vision, and FSA options, as well as:
  • 100% coverage for out-patient mental health services
  • Wellbeing reimbursements for fitness classes, spa treatments, meal services, travel, and so much more (up to $720/year)
  • A lifetime fertility support allowance of $30,000 to plan participants
  • Student Loan Repayment Assistance and Tuition Reimbursement
  • 100% immediately vested 401(k) match on the first 5% of your contribution on eligible compensation

• Variety of ways to prioritize much-needed time away from work including:
  • Flexible Paid Time Off (PTO) for exempt employees
  • 3-weeks PTO for non-exempt employees
  • 2-weeks paid Winter Break
  • 10 Company Holidays (including Juneteenth and Wellbeing Day)
  • Summer Fridays (between Memorial Day and Labor Day)
  • Generous paid parental leave for every type of parent

Salary Range: $36,017 – $78,100