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Coordinator, Social Media

Job Category: Social Media Marketing
Job Type: Full Time
Job Location: Atlanta - GA

Atlanta Braves

The Social Media Coordinator is the in-game social lead on cutting and distributing game highlights as well as in-game posting on X, Facebook and Threads, and covers most games. The Social Media Coordinator will also be responsible for working collaboratively to develop social strategies and helping to maintain a consistent brand voice across all channels. This person is expected to maintain a comprehensive understanding of all team social accounts and platforms.

This is a full-time, in-person role located at Truist Park and will be required to work games including nights, weekends, and holidays.

KEY AREAS OF RESPONSIBILITY:

  • Serve as the in-game social media lead, posting in real-time on platforms such as X, Facebook, and Threads.
  • Cut and distribute game highlights during live events.
  • Monitor social media mentions and direct messages to identify engagement opportunities.
  • Track trending topics and interject team accounts when relevant to increase visibility and engagement.
  • Monitor players’ social activity for potential team content opportunities.
  • Assist in the creation, editing, and publishing of social content.
  • Work cross-departmentally to leverage social media to support other department’s (Ticket Sales and Service, Community Affairs, Corporate and Premium Partnerships, Special Events, etc.), providing social strategy guidance, and fulfilling requests as needed and appropriate.
  • Work with the Marketing team to maintain and update the social media content calendar.
  • Partner with internal departments – specifically, creative and video production teams – on the ideation and creative of social-native content
  • Take lead on executing all in-game sponsored social posts.
  • Collaborate with Digital Media Content Coordinator to develop non-game content.
  • Develop social media performance recaps and reports with key metrics for internal stakeholders and partners.
  • Attend other events as needed to produce live social media coverage.

REQUIREMENTS:

  • Bachelor’s Degree in Marketing, Sport Management, Digital Media, or related field.
  • At least 1 year of experience utilizing social media in a professional setting.
  • Experience managing social media for a sports team a plus.
  • Familiarity with Adobe Creative Suite.
  • Strong understanding of major social media platforms, especially X, Facebook, and Threads, from a professional lens.
  • Ability to create, edit, and publish real-time content under tight deadlines.
  • Excellent written and verbal communication skills.
  • Attention to detail and strong organizational skills to manage multiple social requests and a content calendar.
  • Ability to work long hours including nights, weekends, and holidays as required by a Major League Baseball schedule.
  • Passion for and basic understanding of the landscape of professional baseball and the Atlanta Braves.
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