Copywriter

Job Category: Copywriter
Job Type: Full Time
Job Location: Los Angeles - CA Remote

My Code

My Code is a media and marketing company that elevates diverse voices and empowers brands to build lasting relationships with Hispanic, Black, AANHPI, and LGBTQIA+ communities. We deliver culturally-driven and innovative marketing campaigns to help brands reach diverse audiences working with clients including: Google, Starbucks, Home Depot, General Motors and Best Buy.

Our portfolio of owned-and-operated media brands include properties such as Remezcla, one of the most influential digital media brands for the Latine community, El Diario, the U.S.’s oldest Spanish-language newspaper, and HipLatina, dedicated to highlighting the diversity of the U.S. Latina experience.

Our mission is to create a future for media and advertising where everyone is authentically represented.

About the Role

We are seeking a talented and strategic Copywriter to join our team and help execute our ambitious 2025 marketing strategy. This role will play a key part in positioning My Code as the leading B2B partner for brands aiming to authentically connect with diverse audiences. The Copywriter will be instrumental in crafting compelling, insights-driven content that strengthens our brand’s thought leadership and supports our core marketing strategies. This a temporary position and is projected to be 3 months in length with opportunity to extend.

Responsibilities:

Content Development

  • Write and edit high-quality content for various formats, including blogs, whitepapers, case studies, video scripts, brochures, and social media.
  • Collaborate with internal teams to produce a flagship new series.
  • Develop thought leadership articles and resources that highlight My Code’s expertise in inclusive marketing, programmatic advertising, CTV, and integrated media solutions.

Event and Campaign Support

  • Create tailored messaging for key tentpole events (CES, Cannes Lions, AdColor, and ANA’s Masters of Marketing).
  • Develop content to amplify My Code’s presence at market activations in NYC, Chicago, LA, Miami, and Atlanta.
  • Craft speeches, panel discussion points, and workshop content for CMO-level engagements and industry events.

Sales Enablement Content

  • Write and optimize sales resources, including presentations, one-pagers, and training materials.
  • RFP Support: Customizing messaging to fit client goals.
  • Assist in creating case studies, industry spotlights, and vertical-specific materials to empower the sales team.
  • Partner with marketing and research teams to translate data insights into actionable and persuasive narratives.

Collaboration and Strategy

  • Work closely with cross-functional teams to align messaging with overarching brand strategy and marketing goals.
  • Ensure consistency in voice and tone across all content, reflecting My Code’s ethos and commitment to authenticity.
  • Contribute to brainstorming sessions for innovative content ideas that engage B2B audiences.

Measuring Success

  • Analyze the performance of content initiatives using metrics like engagement rates, downloads, and lead generation.
  • Iterate and refine content strategies based on performance insights.

Qualifications:

  • Proven experience in copywriting, preferably in B2B marketing, media, or advertising industries.
  • Exceptional writing, editing, and storytelling skills with an ability to simplify complex concepts.
  • Strong understanding of multicultural marketing and diverse audience engagement.
  • Experience in developing thought leadership and research-based content.
  • Ability to manage multiple projects simultaneously and meet tight deadlines.
  • Familiarity with CRM systems, SEO principles, and content performance metrics is a plus.
  • Advocate for diversity, equity, and inclusion both internally and externally
  • Be a leader and embrace our team’s core values: Culture First, Play Like a Team, Pave The Way, Care and Think Big

The anticipated hourly range for this position is $30.00 – $45.00. The hourly range is determined on a wide range of factors that include relevant experience, knowledge, skills, other job-related qualifications, and geography

My Code is proud to be an Equal Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories consistent with applicable federal, state, and local law. My Code is committed to providing reasonable accommodations for candidates with disabilities during our recruiting process. If you need any assistance or accommodations due to a disability, please let us know.

 

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