Copywriter

Job Category: Copywriter
Job Type: Full Time
Job Location: Austin - TX

The Helper Bees

 

The Helper Bees (THB) was created to fill an obvious need in an underserved community. Inspired by love and brought to reality through passion and determination, The Helper Bees was founded to empower older adult citizens and their families in their search for quality, affordable in-home care providers. We do this by providing older adults the ability to easily review, choose, and access affordable quality in-home helpers.

The Helper Bees mission is to help people stay home longer through data-driven services that transform both the payer and the care-recipient experience.

At THB, we define our company culture through our Core Values:

  • Quickly iterate through solutions – We move at a fast pace which requires quick iterations to find a path to a repeatable solution
  • Seek ways to create immediate impact – Be thoughtful and proactive in how you make an impact on your team. Actively look for ways to make a fast, positive impact.
  • Bee the teammate you want to work with – We work as a team, help each other and encourage each other
  • Ask questions, answer questions – You can’t iterate through solutions if you don’t ask the right questions which is why there is an expectation that questions should be asked. When you know the answer, being a good teammate means chiming in to get others up to speed.
  • Take the time to celebrate wins – It’s so easy for a team that is heads down to forget about all the great things they’ve accomplished. That’s why we make it a priority to remind ourselves to create space to celebrate wins, big or small.

Job Summary

As a Marketing Copywriter at The Helper Bees, you will play a crucial role in crafting compelling and impactful marketing content that resonates with both B2B and B2C audiences. You will collaborate closely with the Marketing team and other key stakeholders across the company to develop a wide range of marketing materials, including ebooks, case studies, whitepapers, web content, blogs, social media posts, and email campaigns. The ideal candidate will bring relevant experience from industries such as healthcare, healthtech, fintech, insurtech, or startups, demonstrating a strong ability to distill complex topics into clear, engaging, and persuasive copy.

Duties/Responsibilities

  • Develop a strong understanding of the long-term care industry and our target audiences.
  • Conduct thorough research, interviews, and kickoffs to support and enhance the quality of your writing, incorporating industry insights and trends.
  • Create high-quality copy for various marketing materials, including ebooks, case studies, whitepapers, web content, blogs, social media posts, and email campaigns.
  • Distill complex topics into clear, concise, and compelling copy that resonates with the target audience.
  • Work closely with the Marketing team and other company stakeholders to develop multichannel marketing materials for both B2B and B2C audiences.
  • Develop and optimize content for SEO to improve organic search rankings and drive traffic.
  • Execute and iterate upon the current brand and messaging guidelines to ensure consistency across all marketing materials and maintain and strengthen the company’s voice and tone.
  • Participate in brainstorming sessions to generate new ideas and strategies for marketing content, regularly bringing new ideas to the table.
  • Present your work to internal stakeholders, clearly explaining your approach and rationale, and complete copy edits and revisions based on feedback to ensure high-quality standards.
  • Proofread and edit content to ensure accuracy, clarity, and consistency in spelling, grammar, and punctuation.
  • Collaborate with designers and multimedia teams to align copy with visual elements.
  • Track and analyze content performance metrics, using insights to improve future content.
  • Stay updated on content marketing trends and innovations to bring fresh ideas and new approaches to copy development.
  • Ensure adherence to legal and compliance standards in copy, especially for any regulated industries like healthcare or insurance.
  • Other duties as necessary

Performance Metrics

  • Take Ownership of Content Marketing: Develop high-value content that drives lead generation, ensuring all materials align with the overall content marketing strategy and contribute to achieving business goals.
  • Enhance SEO Efforts: Incorporate SEO best practices to improve organic search rankings and drive traffic to digital properties.
  • Communicate Value Propositions: Clearly articulate the unique benefits and features of products or services to differentiate them from competitors.
  • Drive Conversions: Create persuasive copy that motivates the audience to take specific actions, such as making a purchase, signing up for a newsletter, or downloading a resource.
  • Adapt to Different Mediums: Produce content suitable for various platforms, such as websites, social media, emails, print materials, and advertisements, ensuring consistency and effectiveness across all channels.
  • Support Marketing Campaigns: Develop content for various marketing initiatives, including email campaigns, social media, advertisements, and websites.

Requirements

Required Skills/Abilities:

  • You are passionate about our mission
  • You are a strategic storyteller
  • You are passionate about our mission
  • You thrive in a fast-paced, high-energy work environment
  • You seek help when necessary but are self-motivated and proactive
  • You are curious and enjoy working through complex or nebulous projects
  • You are someone people want to work with
  • You hold your work to a high standard
  • You have the ability to juggle multiple projects and meet deadlines
  • You are 18 years of age or older

Education And Experience

  • Bachelor’s Degree in communications, marketing, journalism, public relations, or equivalent working experience
  • A minimum of 6 years of writing experience
  • An exceptional copywriting portfolio
  • Excellent leadership, communication, and collaboration abilities
  • Superior problem-solving skills and attention to detail
  • Strong research and analytical skills
  • Tech and/or healthcare copywriting experience is a plus

Physical Requirements

  • Ability to remain at your designated workstation for the duration of the workday
  • Constantly operates a computer and other office productivity machinery, such as a phone and Voice over Internet Protocol (VoIP).
  • The ability to communicate information and ideas so others will understand. Must be able to exchange accurate information in these situations.
  • The ability to observe details at close range (typically on a computer screen)
  • This position offers the flexibility of remote work within the United States. Candidates must have a reliable internet connection with a speed of at least 100 KBPS, and a designated work environment conducive to professional phone calls and sensitive data. Enjoy the convenience and comfort of working remotely while contributing to our team’s success.
  • This position is a hybrid role and will require the candidate to be in The Helper Bees physical office multiple times each week, and during special events as needed. During remote work days, this position offers the flexibility of remote work at approved locations within the United States. Candidates must have a reliable internet connection and a designated work environment conducive to professional phone calls and sensitive data. Enjoy the convenience and comfort of working remotely while contributing to our team’s success.
  • Must be able to lift 15 pounds at times.

 

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