Southern Tide

At Southern Tide, our mission is to share our love for the coastal lifestyle through premium products, experiences, and service.

We offer competitive benefits packages which may include generous vacation policy, health and wellness coverage, 401k with company match, discounted stock purchasing, options for education reimbursement, and amazing product discounts!

This is an in-person position based in Greenville, SC.

The Creative Content Manager is responsible for managing the creation and development of Southern Tide’s creative content, including digital and print content (email, social media ads, banner display, interactive, mail, instore displays, etc). This key role will partner with the channel leaders (retail, ecommerce, wholesale) and Oxford’s Digital Marketing Center of Excellence to develop and manage the creative content calendar, ensure all creative content meets brand standards, is delivered on time, and drives customer engagement. This role will both manage a team of content creators and serve as the primary digital content creator.

Crew Position:

Creative Content Management

• Collaborate with key business partners to develop and manage creative content calendar. Anticipate business needs and ensure deliverables are on time.
• Develop Southern Tide creative content standards and lead team of content creators to develop content that meets requirements. Educates all functions on creative content standards to support larger brand awareness
• Stay up-to-date on all styles and features of products to better communicate to the targeted audience.
• Partner with Oxford Digital Marketing Center of Excellence to deliver content that drives customer engagement and overall sales.
• Manage team performance. Provide feedback and direction.

Digital Content Creation:

• Develop and execute a one-brand direct-to-consumer email marketing strategy, collaborating with Marketing and eCommerce teams.
• Create personalized communications to increase engagement, traffic, conversion rate and sales through email campaigns.
• Create email campaigns for direct-to-consumer, signature stores and internal retailer customers.
• Create imagery and graphics for southerntide.com and social media channels.
• Create and maintain online advertising needs, including web banners and display ads.

You will love this job if you…

• Are self-motivated, competitive, and upbeat with strong interpersonal skills.
• Have strong creative design skills.
• Are highly organized and able to efficiently multi-task in a fast-paced environment.
• Have a strong appetite to help a business grow.
• Anticipate challenges and can confidently solve problems.

Who we would like to meet:

• Someone with a Bachelor’s Degree in Marketing or equivalent.
• Someone with 6+ years of proven success in eCommerce.
• Someone with an elevated sense of fashion and style.