CARE
Job Summary:
As the Creative Marketing Manager, you will be responsible for leading the development and execution of our marketing creative initiatives. This role demands a unique blend of strategic thinking, creativity, and hands-on execution. You will collaborate closely with cross-functional teams, including marketing, product, and design, to bring our brand to life and drive engagement across various channels.
Tasks
Job Duties and Responsibilities:
- Develop and refine the brand strategy, ensuring alignment with the company’s mission and values
- Implement a cohesive, full-funnel and results-oriented paid social strategy through Facebook, Instagram, LinkedIn and other popular platforms
- Execute on campaign KPIs, monitor and optimize paid social campaigns to ensure benchmarks are hit
- Maintain knowledge of the dynamic digital ecosystem (search, social, native, display) and how channels work together
- Develop a deep understanding of the business and act as a key marketing contact; ensure effective communication of corporate strategies to maintain compliance to brand standards
- Craft a compelling and cohesive brand identity that resonates with our target audience.
- Lead the creation of engaging and impactful content across various platforms, including digital, social media, and traditional channels
- Develop and tell compelling stories that highlight the unique value proposition of our health tech solutions
- Conceptualize and execute integrated marketing campaigns that drive awareness, acquisition, and retention
- Collaborate with internal and external partners to ensure campaigns are executed seamlessly and on brand
- Manage and inspire a high-performing creative team, fostering a culture of innovation and excellence
- Collaborate with cross-functional teams to integrate creative strategies into overall marketing initiatives
- Utilize data and analytics to measure the effectiveness of marketing campaigns and make data-driven decisions to optimize performance
Requirements
Qualification and Requirements:
- Bachelor’s degree in Marketing, Analytics, Business, or considerable practical experience.
- 3-5 years proven experience in creative marketing roles, preferably within the health tech or related industry
- Excellent proficiency with Adobe Creative Suite (Photoshop, Illustrator, InDesign, After Effects, Premier), Figma, AI: Midjourney or DALL-E, other AI skills and Asana (Project Management)
- Strong portfolio showcasing successful campaigns, brand development, and content creation.
- Ability to thrive in a fast-paced startup environment
- Enthusiasm for the industry, platforms, and staying ahead of updates and changes to win.
- Customer centric approach to marketing and analysis
- Ability to influence across diverse set of stakeholders
- Success managing multiple priorities and deadlines
- Ability to manage across functional teams in a highly matrixed environment
- Exceptional verbal and written skills
Benefits:
- Medical benefits for full-time employees
- Complementary IV infusions
- Competitive compensation package
- Paid time off
- Modern and dynamic work environment with a flexible work schedule
- Ability to play a key role in the development of a start-up in the medical retail sector
- Flat hierarchy with an opportunity to help develop and grow our business
- Collaborate with experienced and entrepreneurial leaders
- Varied, demanding and challenging activities