CRM Marketing Manager

Job Category: Digital Marketing Manager
Job Type: Full Time
Job Location: Janesville - WI

Blain’s Farm & Fleet

At Blain’s Farm & Fleet we believe everyone deserves the opportunity to have a job they love, work in a great environment, grow their career & enjoy a positive balance.

As a family-owned retailer we take pride in offering a competitive benefit package designed to support you & your life. It is one of the reasons we have been named a Forbes Best Employer for seven consecutive years!

  • Associates hired into a full-time role will become eligible for the following benefits effective their 91st day of full-time employment: Medical, Prescription, Dental, Vision, Short & Long Term Disability, Life Insurance, Ancillary Benefits, Identity Theft Protection, Pet Insurance, Etc.
  • All major Holidays & Birthday off
  • Advanced Leadership Training Programs: build the skills to grow your career
  • Associate discount on name brands like Carhartt, Under Armour, STIHL, Milwaukee Tool, DeWalt & much more!
  • Internal recognition programs that support an engaged workplace
  • Profit Sharing
  • 401(K) with company match

Compensation

  • Base pay between $66,700-$88,300/yr with annual performance-based merit raises
  • The pay listed for this position may vary based on experience. Please note, compensation decisions are contingent on the facts and conditions for each job opening. We take into consideration the minimum requirements outlined in the job description, such as, training and experience, the position’s work location, required travel (if any), and external market conditions when determining the final salary for potential new hires.

Job Duties

The CRM Marketing Manager oversees CRM efforts and oversees the strategies and systems used to manage outbound customer interactions, aiming to enhance customer satisfaction, loyalty, and ultimately, drive sales growth. They are responsible for leveraging customer data to improve engagement, retention, and overall business performance. The CRM manager is responsible for streamlining, develop, execute, monitor, and continuously update strategies to optimize multi-channel customer interaction though email, push notifications, and SMS marketing.

  • Build and execute email, SMS, push, and CRM campaigns including creating templates, automations, and customer journeys.

Lead the CRM strategy for all verticals, leveraging email, push, SMS< and in-app messaging building customer lifecycle & journey management

  • Regularly analyze CRM funnel KPI’s to identify opportunities to optimize pre- and post-click experiences with cross-functional teams
  • Partner with cross-functional stakeholders from customer analytics, merchants, creative services, and more to advance our customer outreach, acquisition, and retention.
  • Assist in designing and implementing segmentation, targeting, and personalization to enhance the customer experience and engagement across all CRM touchpoints.
  • Experience with customer segmentation and journey mapping.
  • Forecast channel performance and costs as requested
  • Assist in budget preparation and reforecasting
  • Coordinate with Site Merchandising Specialist on reporting for all CGP Digital Campaigns
  • Participate in digital promotion planning
  • Participate in special projects as required (i.e., research projects)

Qualifications

  • Bachelor’s degree in communications, marketing, Finance or equivalent experience preferred.
  • 4-6 years of experience in CRM & Lifecycle, subscription experience a plus
  • Experience with ecommerce analytical platforms (Google Analytics) and internal database programs (BI03)
  • Experience working with, and supervising, outside agencies preferred
  • In-depth understanding of digital advertising strategies and platforms, including paid search, display, remarketing, and affiliate marketing.
  • Knowledge of HTML/CSS, and email client basics
  • Personalization CRM management and CAN-SPAM Laws (familiar with Optimove or like systems
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