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Customer Marketing Manager

Job Category: Content Marketing
Job Type: Full Time
Job Location: US - Remote

StarRez

StarRez is the global market leader in student housing software and residential community management. Our cloud software solutions serve 1,300 institutions, in 25 countries, with over 3 million beds. With a customer satisfaction score of 99%, many of the most prestigious Universities, Colleges and Property Managers across the globe rely on StarRez to transform their student residential experience. Along with the recent combination of Adirondack Solutions, Seattle Technology Group, RMS, and CollegePads, this growing scale enables even greater opportunities to expand community value through our product capabilities and services. We provide opportunities for students and residents to Thrive!

The Role

We are seeking a strategic and customer-obsessed Customer Marketing Manager to join our Marketing team. You will focus on deepening engagement with our customers, driving value realization of our platform, amplifying customer advocacy, and infusing the voice of our customer into broader marketing initiatives. You will play a critical role in engaging with and educating our customers, developing programs that increase customer retention, loyalty, and evangelism.

In this role, you will work closely with Product Marketing, Sales, Customer Success, and other teams to ensure that our customers’ experiences and insights are central to our go-to-market strategy.

Role Specifics

  • Work Location: Remote (US)
  • Travel: 5% (The percent of travel is an estimation, and it could vary up or down based on business needs throughout the year.)
  • Reporting Structure: Reports to the Director, Product and Customer Marketing.

Application Deadline: This role will accept applications until March 14th, 2025 at 12PM CST, unless otherwise posted.

What You Will Own

Manage the strategy, execution, and optimization of customer events

  • Envision, plan, and execute customer-facing events, including webinars, regional meetups, and our annual user conference (Global Connect).
  • Develop and optimize event content, including speaker recruitment and customer participation to maximize engagement.
  • Work cross-functionally to ensure seamless execution and post-event follow-up to drive demand for new offerings, share educational resources, and nurture ongoing engagement.

Launch & refine a Customer Advocacy Program to encourage brand evangelism

  • In partnership with Customer Success, launch, manage, and grow our Customer Advocacy Program – identifying, converting, and activating customer champions.
  • Envision, create, and promote opportunities for customers to share their experiences through speaking engagements, social media, and marketing campaigns.
  • Partner with Content Marketing and Events Marketing to pilot user-generated content strategies that can help amplify the voice of the customer across social media and other channels.

Infuse the voice of the customer into broader marketing initiatives

  • Collaborate on the strategy and execution of customer communication initiatives, including newsletters, marketing programs, and community engagement efforts.
  • Continuously gather, analyze, and communicate customer feedback and insights to inform Product Management, Product Marketing, Sales, and Demand Generation efforts.
  • Ensure customer feedback and testimonials are incorporated into product messaging, integrated marketing campaigns, and overall brand positioning.
  • Partner with Sales and Customer Success to identify and develop high impact case studies, testimonials, and peer references to showcase customer success.
  • In partnership with Customer Success and Product Management, develop a strategy to refine and maximize the value of the StarRez Facebook User Group

Required Qualifications

  • 4+ years of experience in Customer Marketing or related roles in a B2B SaaS company
  • Passion for understanding and building relationships with customers, and a deep appreciation for how their stories can drive business success
  • Strong understanding of customer engagement, community building, and advocacy strategies
  • Excellent storytelling skills with the ability to craft compelling customer narratives
  • Proven ability to collaborate cross-functionally and build strong relationships with internal stakeholders and customers
  • Exceptional interpersonal communication and presentation skills
  • Proven success managing complex, cross-functional projects with multiple dependencies

Reasons to join our Team:

  • Opportunity to be a part of a well-established, high-performance company that has been in business for over 30+ years
  • Full benefits including health care, paid time off, life insurance, and 401k plan with company match for eligible team members.
  • A supportive team environment with emphasis on learning and development opportunities
  • Our Promise: You will learn, grow, and be appreciated for your impact and contributions.
  • Z-Factor: Our most celebrated value, you will work with a team of caring, high-performing, and passionate people who have fun supporting our vision, innovation, and continuous improvement.

Even if you don’t have all of the Preferred Qualifications listed above, but feel you have what it takes to succeed in the role, we would love to hear from you!

We are proud of our diverse workforce and are dedicated to creating a safe and welcoming environment for all employees. People from various ethnicities, ages, genders, and abilities are encouraged to apply.

Notice to external Recruiters and Recruitment Agencies:

StarRez will not accept unsolicited resumes from recruitment agencies, headhunters, or any other third parties for this role through this website or directly to any employee. StarRez and any of our subsidiaries will not pay fees to any third-party agency or company. In addition, we ask that you do not reach out to any employee with regards to this position, or any other positions, now, or in the future.

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