Customer Marketing Manager

Job Category: Digital Marketing Manager
Job Type: Full Time
Job Location: US - Remote

Vertex

 

Vertex Inc. is seeking a talented and experienced Customer Marketing Campaign Manager to lead and execute strategic marketing initiatives focused on driving growth through cross-sell and upsell opportunities.

 

The ideal candidate will have a proven track record in developing and implementing integrated, revenue-generating customer marketing campaigns, with a strong emphasis on leveraging data-driven insights and personalized messaging to maximize customer lifetime value. The individual will have strong story-telling skills, strong communication, and direct experience with cross-functional teams. This person will have direct experience planning and managing Account Based Marketing programs and leveraging ABM technology. The individual will have a proven track record of planning and developing effective content strategy to support every stage of the sales funnel.

This position is responsible for strategy and execution of account-focused marketing programs that engage target accounts and supports follow-up from Vertex sales representatives.

ESSENTIAL JOB FUNCTIONS AND RESPONSIBILITIES:

  • Conceptualize new use cases to engage early stage prospects in a personalized and automated fashion.
  • Manage requests and proactively serve as the primary sales team liaison for prospect account targeting.
  • Research target accounts and corresponding prospects required to successfully launch account plays.
  • Collaborate closely with Sales, as well as Product Marketing to develop segment, industry, and role-based messaging.
  • Strategize, design, and execute personalized ABM customer acquisition programs at scale.
  • Manage the budgets and vendors necessary to deploy ABM programs.
  • Communicate outbound prospecting plans, deliverables and milestones to sales and marketing teams.
  • Deploy account-specific tactics to deliver personalized content aligned to the buying journey.
  • Support loading and tracking of outbound targets, as well as monitor follow-up performance.
  • Collaborate with Marketing Operations to develop the appropriate success metrics for ABM programs.
  • Extract data from Salesforce, Google Analytics, and other systems to derive insights and optimize performance.
  • Conduct A/B testing of messaging and tactics to continually optimize response and conversion rates.
  • Drive the ongoing connection and feedback loop between data, targeted accounts, and campaign performance.
  • Participate in other projects or duties.

KNOWLEDGE, SKILLS AND ABILITIES:

  • Analytical approach to data mining and a strong grasp of marketing attribution and ROI.
  • Process-oriented thinking, attention to detail, and working knowledge of A/B testing approaches.
  • Familiarity with tools like Demandbase, Engagio and Terminus a significant plus.
  • Ability to learn and understand core product functionality and market needs.
  • Proven ability to manage multiple projects simultaneously under tight deadlines.
  • Excellent communication skills, both written and verbal.
  • Ability to listen and understand information and communicate the same.
  • Must possess good organizational skills.
  • Must be results oriented, customer focused, and exhibit good interpersonal skills.
  • Proficiency in Microsoft office packages.
  • Sufficient knowledge of business communications, including telephone, voicemail, and e-mail and operations of office machines, such as photocopier, scanner, and fax.

EDUCATION AND TRAINING:

  • Bachelor’s Degree in Marketing, Business, or a related field; or equivalent experience
  • Five (5) plus years of B2B demand generation experience (preferably in enterprise software).
  • Two (2) years of account-based marketing experience
  • Proficiency with CRM-related applications (preferably Salesforce and Pardot).
  • Demonstrated hands-on experience with:
  • Planning and execution of prospecting programs that directly contribute to pipeline growth.
  • B2B demand generation and account targeting methodologies.
  • Audience segmentation and content mapping to a buyer’s journey.
  • Google Analytics and deriving actionable insights from data for decision making,
  • CRM tech stack (preferably salesforce.com and Pardot).
  • Or equivalent combination of education and/or experience

Other Qualifications

The Winning Way behaviors that all Vertex employees need in order to meet the expectations of each other, our customers, and our partners.

  • Communicate with Clarity – Be clear, concise and actionable. Be relentlessly constructive. Seek and provide meaningful feedback.
  • Act with Urgency – Adopt an agile mentality – frequent iterations, improved speed, resilience. 80/20 rule – better is the enemy of done. Don’t spend hours when minutes are enough.
  • Work with Purpose – Exhibit a “We Can” mindset. Results outweigh effort. Everyone understands how their role contributes. Set aside personal objectives for team results.
  • Drive to Decision – Cut the swirl with defined deadlines and decision points. Be clear on individual accountability and decision authority. Guided by a commitment to and accountability for customer outcomes.
  • Own the Outcome – Defined milestones, commitments and intended results. Assess your work in context, if you’re unsure, ask. Demonstrate unwavering support for decisions.

 

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