Digital Content Creator

Job Category: Content Marketing
Job Type: Full Time
Job Location: Albany - NY

The State University of New York

 

The State University of New York (SUNY) seeks a full-time Digital Content Creator to support the Office of Press and Communications at SUNY System Administration with engaging, on-brand content that advances the mission of SUNY and the priorities of the Office of the Chancellor.

We are seeking a candidate who is passionate about social media and savvy in leveraging trends and emerging platforms to reach our audiences. This position will report to the Social Media Manager and work closely with colleagues across Press and Communications, as well as other departments, to write, edit, and produce multimedia content for SUNY’s official social media accounts, marketing campaigns, website, and other digital properties.

This position is based in Albany and requires frequent travel across New York State, with occasional overnight and extended trips.

Duties And Responsibilities

  • Write and edit engaging, on-brand social media copy for SUNY’s official social media channels, including Twitter, Facebook, Instagram, LinkedIn, TikTok, YouTube, and emerging platforms
  • Produce multimedia content, particularly short-form video, for SUNY’s official social media channels and marketing campaigns in collaboration with colleagues in the Office of Press and Communications
  • Produce high-quality content on deadline, sometimes with quick turnarounds in a fast-paced environment
  • Assist with content curation and coordination with departments across SUNY System Administration as well as campuses
  • Travel to campuses and other sites throughout New York State with the Chancellor and SUNY leadership to provide social media and multimedia support
  • Support the Social Media Manager with social media posting and scheduling
  • Assist with the development of social media analytics and reports
  • Conduct research to inform social media content and campaigns
  • Research emerging social media trends to recommend new approaches
  • Contribute proactively to creative brainstorming sessions and discussions
  • Assist with social media responses

Job Requirements

Required Qualifications:

  • Associate or bachelor’s degree in communications, marketing, English, journalism, or related field
  • Minimum two years’ experience producing content for social media and digital platforms as part of a team or organization
  • Thorough knowledge of social media platforms, trends, and best practices
  • Working knowledge of Adobe Creative Suite or similar design and video software
  • Excellent writing skills, as demonstrated in a portfolio of work
  • Excellent time management skills

Additional Information

  • Salary is dependent on a variety of factors, including but not limited to, experience, education, training, and certifications. The range for this position is $54,000-$62,000 annually.
  • The state title for this position is Staff Assistant (SL-2) and is part of the United University Professions Union.
  • Excellent Benefit Package which includes: NYS health insurance, free dental and vision coverage, competitive retirement options, tuition assistance, parental leave at full pay, and generous vacation, sick, and holiday time. Generous amount of time off: 13 days of paid holidays per year; 15 days of vacation and 15 days of sick time accrued for the first year of employment. Then increases thereafter.

 

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