Keolis Commuter Services

Knowledge and Experience:

• Bachelor’s degree in Marketing, Communications, or related field.
• Minimum of 2 years of experience creating and executing social media and digital marketing efforts including: FB/ IG ads & email marketing.
• Understanding of local SEO and PPC ads
• Experience required with building social media accounts from the ground up.
• Experience leading and executing email marketing strategies.
• Basic knowledge of Massachusetts geography and destinations.
• Start-up experience or experience in the Tourism Industry is preferred.

Skills:

• Technical proficiency in executing social media marketing campaigns on Instagram, Facebook & Tik Tok
• Experience using Canva and/or Adobe.
• Experience using Mailchimp, Constant Contact or similar.
• Proficient in iPhone & Go-Pro Photography & Videography
• Customer-centric mindset
• Ability to work independently in a remote setting.
• Comfortable engaging with high-level leaders, customers, and tour guides.

Key Accountabilities:

Digital Marketing Campaigns

• Develop and foster a strong social media presence across platforms such as Instagram, TikTok, Twitter, Facebook, and LinkedIn.
• Responsible for developing and executing a social media content calendar.
• Act as the main point of contact for our contracted marketing agency that handles SEO/ Google Ads & PPC Campaigns.
• Managing budgets as it relates to ad campaigns
• Measure and report on the performance of all digital marketing campaigns.
• Occasional weekend travel within the state to tours and events for content creation.

Email Marketing

• Craft and execute email newsletters and marketing campaigns, encompassing monthly newsletters, promotional outreach, and periodic feedback requests.
• Other tasks assigned by the Director of Operations include occasional aid with responding to customer service emails.

Website Content Development

• Contribute to the development and maintenance of content on the website.
• Assist the Director of Operations with building tours on the platform as needed.

Additional Statements:

• Drug and alcohol screening: Employment contingent upon passing pre-employment drug and alcohol screen. Also, contingent upon receiving a favorable background check.
• Safety commitment:Safety is a way of life at Keolis. By placing safety first, we ensure the wellbeing of our employees, customers, and communities. Together we can become the most successful transportation company in the world.
• Environmental commitment: Keolis is committed to protecting the environment by minimizing the impact of operations to our people and the communities in which we operate.
• EEO statement: Our policy is to afford Equal Employment Opportunity to qualified individuals regardless of their race, color, sex, religion, age, creed, marital status, national origin, ancestry, physical or mental disability, sexual orientation, or gender identification. We maintain a drug-free workplace and perform pre-employment substance abuse testing.
• Disclaimer and closing statement: The above statements are intended to describe the general nature and level of work performed by employees assigned to this classification. They are not intended to be construed as an exhaustive list of all responsibilities, duties, and skills required of employees assigned to this job. Keolis is committed to offering our employees competitive compensation and benefits, opportunities for development and growth throughout an exciting and rewarding career, and the safest work environment possible.