Black Propeller

Hey there! 👋 We’re Black Propeller, one of the fastest-growing digital agencies in Maryland. We create innovative digital marketing and advertising strategies that empower growth for our clients, and we have a blast doing it!

A little more about us…

• We hire exceptionally talented people and give them the space they need to excel. No micro-managing or glass ceilings here!
• We’re an agency built for the present and the future. Our approach paid media blends technology with the human touch in a unique way. And we are committed to building a work environment that seamlessly integrates team members working both remotely and in-office.
• We’ve doubled in size and revenue each of the last 3 years and are on pace to do the same again in 2024!

Now that you know a little about us, let’s talk about the role…

We’re looking to add a full-time Digital Marketing Coordinator to our growing team in Abingdon, MD. As a Coordinator, you will work on our Paid Search team supporting our Account Managers in building and managing pay-per-click (PPC) advertising campaigns.

Responsibilities include:

• Keyword Research: Conduct in-depth research to identify high-performing keywords and phrases, refining campaign strategies for enhanced search visibility.
• Ad Copy Creation: Craft engaging and persuasive ad copies that resonate with the target audience, driving higher click-through rates and improved quality scores.
• Bid Management: Monitor and adjust bidding strategies to optimize budget allocation, ensuring efficient spend and competitive ad placement.
• Performance Analysis: Regularly analyze campaign data to evaluate KPIs, identify trends, and provide actionable insights for continuous improvement.
• Collaboration: Work closely with the digital marketing team to coordinate efforts, align strategies, and drive increased website traffic, boost conversion rates, and enhance overall ROI across multiple search engines.

To be successful in this role, you should have:

• Bachelor’s degree (ideally in marketing, advertising or media)
• Basic understanding of digital marketing and PPC advertising
• Strong written and verbal communication skills
• Basic Excel/Sheets skills
• Willingness to stay updated with industry trends and best practices
• Attention to detail
• Effective teamwork and communication skills
• Ability to manage multiple tasks efficiently, meet deadlines, and hit goals

Bonus points for:

• Internships with a focus on PPC advertising
• Experience with Google Analytics
• Google Ads certifications

Why Join the Black Propeller Team?

At Black Propeller you will truly have the opportunity to make a significant impact on the agency as well as your personal and professional growth. We think that’s pretty exciting!

On top of that, we offer some pretty great perks and benefits:

• Medical, Dental, and Vision insurance
• 401K plans with matching contributions
• Flexible paid time off
• 11 paid holidays per year
• Bonus opportunities
• Hybrid flexible working environment
• Monthly catered breakfasts
• Career growth opportunities